Adobe Target Expert — Personalization & A/B Testing Lead

Blue Acorn, LLC; New York (NY); Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) plan

Paid time off

Job summary

Blue Acorn iCi, an Infosys company, seeks an experienced Adobe Target Technical Consultant to optimize digital experiences across websites and apps. This role drives conversations about Target solutions and delivers audits that identify opportunities for personalization and improved conversion rates.

You will implement tracking, define objectives, build audiences, and run A/B and multivariate tests, leveraging Adobe Analytics for insights.

Qualifications

• Experience with Adobe Target implementation and configuration.
• Ability to audit websites and apps for personalization opportunities.
• Define objectives and success metrics for digital campaigns.
• Create and manage audiences and segments based on behavior.
• Develop and execute A/B tests and personalization campaigns.
• Analyze campaign data to measure impact and improvements.
• Knowledge of Adobe Target features and data collection methods.
• Experience with web technologies (HTML, CSS, JavaScript).

Responsibilities

• Leverage Adobe Target to optimize digital experiences and drive conversions.
• Conduct website and app audits to identify opportunities for personalization and A/B testing.
• Define clear objectives and success metrics for each campaign.
• Implement Adobe Target tracking and configuration.
• Create and manage audiences and segments based on customer behavior and attributes.
• Develop and execute A/B tests, multivariate tests, and personalization campaigns.
• Analyze campaign performance data to measure impact and identify areas for improvement.
• Utilize Adobe Target's reporting and analytics capabilities to generate insights.
• Possess strong understanding of Adobe Target and its core features.

Skills

Adobe Target

A/B testing

Multivariate tests

Audience segmentation

Web analytics

HTML/CSS/JS

Data collection

Adobe Analytics

Tools

Adobe Analytics

Job description

Blue Acorn iCi, an Infosys company, seeks an experienced Adobe Target Technical Consultant to optimize digital experiences across websites and apps. This role drives conversations about Target solutions and delivers audits that identify opportunities for personalization and improved conversion rates.

You will implement tracking, define objectives, build audiences, and run A/B and multivariate tests, leveraging Adobe Analytics for insights.