Principal Digital Marketing Analyst

Tire Rack; Mishawaka (IN); On-site; USD 90,000 - 120,000; Full time

Job summary

Tire Rack is seeking a Principal Digital Marketing Analyst to drive data-driven decision-making across TireRack.com and related channels. You will lead testing programs, analyze customer behavior, and set analytics governance to improve the online customer experience.

The role requires deep expertise in digital analytics, testing, and marketing measurement, with the ability to influence executives and mentor other analysts. Strong communication and strategic thinking are essential.

Qualifications

• Bachelor’s degree in analytics or related field or equivalent experience.
• 8+ years in digital analytics, testing, or marketing measurement; 1–3 years in a lead role.

Responsibilities

• Lead strategy, design, and execution of A/B and multivariate testing to improve digital performance.
• Analyze customer journeys, behavior, traffic, and conversion funnels to identify opportunities.
• Oversee analytics and reporting for website enhancements and post-launch analysis.
• Translate data and testing results into actionable recommendations for stakeholders and leadership.
• Govern digital analytics data quality, standards, and change control.
• Collaborate with IT, Marketing, UX to translate insights into improvements.
• Resolve data/reporting issues and propose data-driven fixes.
• Identify emerging analytics trends and best practices across the organization.
• Mentor analysts in testing, analytics tools, and data-driven decisions.

Skills

Adobe Analytics

Adobe Target

A/B testing

Marketing measurement

Excel

Tableau

Data storytelling

Cross-functional influence

Executive communication

Education

Bachelor's degree in analytics

Tools

Adobe Analytics

Adobe Target

Job description

The Principal Digital Marketing Analyst plays a key role in shaping Tire Rack’s digital strategy by leading data-driven decision-making, testing, and analytics across TireRack.com, affiliated corporate websites, and email marketing. This position measures and improves the online customer experience, establishes digital analytics best practices, and translates complex customer behavior into actionable business insights.

This role is ideal for an experienced digital analytics professional who combines advanced analytical expertise with strategic thinking and can influence cross-functional teams and executive leadership while mentoring and developing other analysts.

What You’ll Do

• Lead the strategy, design, and execution of A/B and multivariate testing to improve digital performance and the online customer experience.
• Analyze customer journeys, visitor behavior, traffic patterns, conversion funnels, and other digital performance metrics to identify opportunities for improvement.
• Oversee analytics and reporting requirements for website enhancements, including implementation and post-launch performance analysis.
• Translate complex digital data, testing results, and customer insights into actionable recommendations for stakeholders and executive leadership.
• Serve as a primary authority on digital analytics data governance, including data quality, standardization, policies, and change control.
• Partner with IT, Marketing, UX, and other teams to translate analytics insights and testing results into measurable improvements.
• Resolve complex data and reporting issues and provide recommendations based on customer behavior and performance trends.
• Identify and champion emerging digital analytics trends, tools, and best practices across the organization.
• Coach, train, and mentor analysts on testing methodology, analytics tools, reporting, and data-driven decision-making.
• Perform other duties as assigned.

What We’re Looking For

You bring advanced analytical expertise, strategic thinking, and a strong curiosity for understanding customer behavior. You can translate complex data into clear business recommendations, influence decisions across the organization, and communicate effectively with both technical teams and executive leadership.

Required Qualifications

• Bachelor’s degree in analytics or a related field, or an equivalent combination of education and professional experience.
• Minimum of eight years of directly related experience in digital analytics, testing, or marketing measurement, including one to three years in a lead capacity.
• Expert-level knowledge of Adobe Analytics, Adobe Target, digital analytics, A/B testing, and marketing measurement practices.
• Advanced experience analyzing data from internal databases and third-party digital marketing and analytics platforms.
• Strong analytical and quantitative skills with the ability to translate complex data into clear, actionable business recommendations.
• Advanced understanding of web, email, social media, conversion, and customer experience metrics and best practices.
• Proficiency with data analysis and visualization tools, including Excel and Tableau.
• Exceptional written, verbal, interpersonal, and presentation skills.
• Experience communicating analytical findings and recommendations to executive leadership.
• Ability to influence cross-functional teams and explain complex analytical concepts clearly to technical and non-technical audiences.
• Strong curiosity and passion for understanding customer behavior and improving the online customer experience.
• Professional certifications are a plus.
• Must be authorized to work in the United States without requiring sponsorship now or in the future.

Work Schedule

• Standard Days: Monday–Friday
• Standard Hours: 8:00 a.m.–5:00 p.m.
• Additional hours, including occasional Saturdays and Sundays, may be required based on business needs.

Why Join Tire Rack?

At Tire Rack, data and customer insights play an essential role in creating an effective digital shopping experience. You’ll have the opportunity to influence digital strategy, lead meaningful testing initiatives, and help teams across the organization make informed decisions that improve performance and the customer journey.

We offer competitive pay, strong benefits, and the opportunity to grow your career while shaping digital analytics practices in a collaborative, high-impact organization.