Senior Associate, Digital Activation

OMDUS OMD USA LLC; United States; Hybrid; USD 40,000 - 75,000; Full time

Job summary

Omnicom Group in New York is seeking a Senior Associate, Digital Activation to support planning, execution, optimization, and reporting of programmatic campaigns across multiple DSPs. This role is ideal for someone with 1–2 years of digital media buying experience who wants to deepen data-driven activation.

You will collaborate with internal media teams, analytics, and platform partners to ensure campaigns meet client goals, maintain QA, and contribute to performance updates.

Qualifications

• 1–2 years in digital media buying or programmatic advertising.
• Hands-on with at least one DSP such as DV360, Prisma, CM360.
• Proficiency in Excel/Google Sheets for data analysis.

Responsibilities

• Set up, launch, and manage programmatic campaigns across DSPs with proper tagging.
• Analyze performance metrics and optimize bidding, audience, and placements.
• Prepare weekly/monthly reporting and translate data into actionable insights.

Skills

Digital media buying

Programmatic advertising

DSPs (DV360, Prisma, CM360)

Excel/Google Sheets

Attention to detail

Tools

DV360

Prisma

CM360

Job description

Agency: Omd Job Function: Media Job Subfunction: Performance Media

Job Description: We are seeking a Senior Associate, Digital Activation (Programmatic & Direct) to support the planning, execution, optimization, and reporting of programmatic advertising campaigns across multiple platforms. This role is ideal for someone with 1-2 years of experience in digital media buying or programmatic advertising who is looking to deepen their expertise in data-driven media activation. The Senior Associate will work closely with internal media teams, analytics teams, and external platform partners to ensure campaigns deliver strong performance aligned with client goals.

Key Responsibilities

• Campaign Activation & Management: Set up, launch, and manage programmatic campaigns across DSPs (e.g., DV360, The Trade Desk, Amazon DSP, etc.). Implement campaign structures including line items, targeting, creatives, pacing, and budgets. Monitor campaign delivery and performance daily to ensure pacing and KPI targets are met. Troubleshoot campaign delivery issues and ensure proper tracking and tagging.
• Optimization & Performance Management: Analyze campaign performance metrics including CTR, CPM, CPA, CPC, viewability, and conversions. Execute ongoing optimizations including: Audience refinement, Bid adjustments, Inventory and placement optimization, Frequency and pacing adjustments. Identify opportunities for performance improvement and scaling.
• Reporting & Insights: Support weekly and monthly reporting deliverables for clients and internal teams. Translate campaign performance data into clear insights and actionable recommendations. Maintain reporting dashboards and assist with performance analysis.
• Collaboration: Work cross-functionally with strategy, analytics, creative, and client services teams. Coordinate with platform vendors and data partners when needed. Assist managers in preparing campaign updates and performance summaries for clients.
• Quality Assurance: Conduct QA checks on campaign setups, pixels, tracking, and creative assets. Ensure campaigns comply with brand safety, privacy regulations, and platform policies.

Required Qualifications

• 1-2 years of experience in digital media buying, programmatic advertising, or digital activation.
• Hands-on experience with at least one DSP such as: DV360, Prisma, CM360.
• Strong understanding of programmatic ecosystem including DSPs, SSPs, exchanges, and data providers.
• Familiarity with ad serving, tagging, and tracking pixels.
• Proficiency in Excel / Google Sheets for data analysis and reporting.
• Strong attention to detail and organizational skills.

Preferred Qualifications

• Experience with data visualization tools (Tableau, Looker, Power BI, etc.).
• Knowledge of brand safety and verification tools (IAS, DoubleVerify, MOAT).
• Familiarity with audience segmentation and data platforms (DMP / CDP).
• Understanding of privacy frameworks (GDPR, CCPA).

Key Competencies

• Analytical thinking and data-driven decision making.
• Strong communication and collaboration skills.
• Attention to detail and accuracy.
• Ability to manage multiple campaigns and deadlines.
• Curiosity about emerging ad tech and media trends.

New York: $40,000.00-$75,000.00

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

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For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We've purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.