Digital Activation Lead (Hybrid) – Programmatic Mastery

Omnicom; New York (NY); Hybrid; USD 50,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Job summary

Omnicom Media, the media services division of Omnicom Group, is seeking a Manager of Digital Activation in New York. You will lead programmatic initiatives, optimize campaigns, and collaborate with Strategy to translate client goals into measurable results.

The ideal candidate brings 3+ years in digital programmatic buying, strong Excel skills, and experience guiding cross‑functional teams. This hybrid role offers in‑office and remote days with health, retirement, and flexibility benefits.

Qualifications

• 3+ years of experience in digital programmatic buying with hands-on DSP experience (The Trade Desk, DV360 or similar)
• Experience leading a small team and prioritising multiple projects
• Experience across multiple media channels and exposure to emerging platforms
• Client-facing interaction experience
• Experience handling large data sets and data evaluation methods
• Strong cost management while meeting performance and viewability goals
• Excellent communication to translate complex concepts to non-digital teams
• Proven ability to influence cross-functional teams
• Strong MS Excel skills and coaching others in shortcuts
• Familiarity with third‑party verification tools (e.g., DoubleVerify)

Responsibilities

• Execute and optimize digital planning processes across programmatic and direct buying
• Oversee daily operations of the activation team
• Manage budgets effectively
• Provide guidance on campaign design and DSP utilization
• Coordinate with wider activation teams for efficient campaign setup and optimization
• Collaborate with Strategy to align goals and communicate results to clients
• Direct billing and reconciliation for programmatic
• Implement BI tools and integrate new data sources and measurement techniques
• Offer expert consultation to vendors, internal teams, and clients

Skills

Digital programmatic buying

Team leadership

Cross-functional collaboration

Advanced Excel

Data analysis

Clear communication

Vendor consultation

Adaptability

Education

Bachelor’s degree or equivalent

Tools

The Trade Desk

DV360

Job description

Omnicom Media, the media services division of Omnicom Group, is seeking a Manager of Digital Activation in New York. You will lead programmatic initiatives, optimize campaigns, and collaborate with Strategy to translate client goals into measurable results.

The ideal candidate brings 3+ years in digital programmatic buying, strong Excel skills, and experience guiding cross‑functional teams. This hybrid role offers in‑office and remote days with health, retirement, and flexibility benefits.