Manager, Digital Activation

Omnicom Media; Los Angeles (CA); On-site; USD 50,000 - 95,000; Full time

Job summary

Omnicom Media seeks a Manager of Digital Activation to lead cutting-edge online marketing initiatives. You will deploy and refine programmatic strategies, guiding a small activation team and coordinating with strategy to meet client goals.

Responsibilities include managing budgets, advising on campaign design, and implementing BI tools. You will interact with vendors and clients, ensuring seamless campaign setup and optimization.

Qualifications

• 3+ years of experience in digital programmatic buying.
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Responsibilities

• Implement and improve the Digital Planning & Optimization process across programmatic and direct buying.
• Oversee activation team daily operations.
• Manage budget for campaigns.
• Advise on campaign design and DSP usage objectives.
• Coordinate with activation team for setup and optimization.
• Collaborate with Strategy to meet client goals and report results.
• Lead direct billing and reconciliation for programmatic.
• Implement BI tools and new data sources and capabilities.
• Provide expert consultation to vendors, internal teams, and clients.

Skills

Programmatic buying

Team leadership

Data analysis

Client interaction

MS Excel

Cross-functional collaboration

Budget management

Tools

DoubleVerify

Job description

Job Description

As a Manager, Digital Activation you are entrusted with employing and continuously defining cutting‑edge techniques in the online marketing industry. Your deep understanding of digital technologies, passion for leveraging data to inform creative problem‑solving, and active listening skills will enable you to understand client needs and translate them into well‑defined campaign objectives. You report directly to the Associate Director and contribute to the overall success of our programmatic initiatives.

Responsibilities

• Ensure the implementation of the Digital Planning & Optimization Process across programmatic and direct buying.
• Oversee and direct the day‑to‑day operations of the activation team.
• Effectively manage budget.
• Provide inputs and guidance around campaign design, including requirements for success and optimal use of demand‑side platforms.
• Work side‑by‑side with the broader activation team to ensure tight coordination of campaign setup, adjustments and optimization for efficient performance.
• Collaborate with the Strategy team to understand goals, address client needs, and communicate results and insights back to clients.
• Lead the direct billing and reconciliation process for programmatic.
• Implement Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques).
• Provide expert consultation to vendors, internal teams, and clients.

Qualifications

• 3+ years of experience and expert knowledge of digital programmatic buying with hands‑on experience using one or more demand‑side platforms (DSPs) such as The Trade Desk, DV360, or similar.
• Experience managing a small team and juggling multiple priorities.
• Experience across several media channels and curiosity about emerging media platforms.
• Experience with client‑facing interaction.
• Experience working with large data sets and understanding methodologies for evaluating data.
• Ability to manage costs while exceeding performance and viewability goals.
• Excellent interpersonal and communication skills, with the ability to distill key ideas for non‑digitally‑centric teams.
• Proven ability to work with and influence cross‑functional teams.
• Strong knowledge of MS Excel and ability to coach others in shortcuts.
• Working knowledge of third‑party verification tools, including DoubleVerify.
• California salary range: $50,000.00 – $95,000.00.

Equal Employment Opportunity Statement: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.