Senior Digital Activation Lead – Programmatic Campaigns

PHD; San Francisco (CA); Vor Ort; USD 40.000 - 75.000; Vollzeit

Zusammenfassung

PHd is seeking a Senior Associate, Digital Activation to support the development and execution of digital media plans. You will ensure pacing and performance across your area of responsibility and roll up your sleeves to get the job done. The role requires experience across multiple media channels and curiosity in emerging platforms.

Join PHd and contribute to campaign setup, insights, and client communications while collaborating with the Activation and Strategy teams to deliver results.

Qualifikationen

• 1–2 years of experience and expert knowledge of digital buying with hands-on DSP experience.
• Experience working with large data sets and evaluating data methodologies.
• Ability to self-manage, juggle priorities and pay strong attention to detail.
• Excellent written and verbal communication skills and ability to influence cross-functional teams.
• Strong Excel skills and ability to coach others on shortcuts.
• Hands-on experience with data visualization tools including Tableau.
• Hands-on experience with Prisma campaign workflow tools.

Aufgaben

• Ensure the implementation of the Digital Activation Process across programmatic buying.
• Build campaigns and deploy best practices across campaigns.
• Participate in daily and weekly client communications.
• Coordinate campaign setup, adjustments, and performance with the Activation team.
• Work with Strategy to understand goals and communicate results back to clients.
• Own the campaign creation process.
• Implement BI tools and new data sources and measurement techniques.

Tools

Prisma

DoubleVerify

Tableau

DSPs

Jobbeschreibung

PHd is seeking a Senior Associate, Digital Activation to support the development and execution of digital media plans. You will ensure pacing and performance across your area of responsibility and roll up your sleeves to get the job done. The role requires experience across multiple media channels and curiosity in emerging platforms.

Join PHd and contribute to campaign setup, insights, and client communications while collaborating with the Activation and Strategy teams to deliver results.