Senior Demand Generation Leader - ABM & Pipeline Growth

Recom; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Recom, a leading Amazon accelerator, seeks a senior demand generation professional to own integrated campaigns across paid search, social, webinars, and content programs. You will collaborate with Brand and Product Marketing, Design, and Revenue Operations to build a scalable pipeline from priority accounts.

Reporting to the SVP Marketing, you will guide agency partners, manage budgets, and translate insights into buyer journeys.

Qualifications

• 7+ years in B2B demand generation or growth marketing.
• Proven ability to generate qualified pipeline with integrated campaigns.
• Hands-on fluency in paid media, email nurture, web conversion, and ABM.
• Strong analytical and cross-functional execution skills.

Responsibilities

• Architect integrated campaigns across paid search, paid social, webinars, and email.
• Develop ABM programs and align with sales on prioritization.
• Translate audience insights into themes, offers and buyer journeys.
• Direct paid media partners and optimize budgets.
• Collaborate with Revenue Operations on nurture, tracking, routing and handoffs.
• Measure pipeline and revenue impact, reporting findings.

Skills

Demand generation

Growth marketing

Campaign management

Paid media

Email nurture

ABM (account-based营销)

Web conversion

Data analytics

Agency management

Education

Tools

CRM

Marketing automation

Attribution tools

Webinar platforms

Job description

Recom, a leading Amazon accelerator, seeks a senior demand generation professional to own integrated campaigns across paid search, social, webinars, and content programs. You will collaborate with Brand and Product Marketing, Design, and Revenue Operations to build a scalable pipeline from priority accounts.

Reporting to the SVP Marketing, you will guide agency partners, manage budgets, and translate insights into buyer journeys.