Senior Demand Gen Strategist - Multi-Channel Growth

Bloomberg Industry Group; Arlington (VA); On-site; USD 100,000 - 120,000; Full time

Job summary

Bloomberg Industry Group is seeking an experienced marketer to lead end-to-end demand generation campaigns across digital, content, events, and other channels. You’ll analyze segments and metrics, manage timelines and budgets, and collaborate with Sales, Product Marketing, and Content to maximize ROI and pipeline impact.

The role requires 5-7 years in marketing, a Bachelor’s degree, and a proven track record of multi-channel campaigns that drive measurable pipeline results.

Qualifications

• Bachelor’s degree in Marketing or related field or equivalent work experience.
• 5-7 years of marketing or related experience.
• Proven experience independently owning and executing multi-channel demand generation campaigns.
• Strong analytical skills with data-informed targeting, segmentation, and campaign optimization.
• Experience managing campaign performance metrics including ROI.

Responsibilities

• Execute end-to-end demand generation campaigns across digital, content, events, and other channels to drive new business and expansion pipeline.
• Analyze customer segments, channel metrics, and campaign performance to inform targeting, programs and tactics.
• Manage campaign timelines, tactics, and budgets to ensure on-time delivery and targets.
• Collaborate with Sales, Sales Enablement, Product Marketing, Content to align messaging and execution.
• Optimize channel mix and performance using data-driven insights to maximize ROI and pipeline.
• Monitor, measure, and report on campaign KPIs including pipeline contribution and conversion rates.
• Continuously test and refine campaigns (A/B testing, segmentation, messaging) to improve effectiveness.
• Partner with Sales to ensure lead quality and funnel progression.
• Partner with Sales Enablement on collateral design and post-campaign lead nurturing.
• Support forecasting by providing campaign performance insights and pipeline projections.

Skills

Demand generation

Multi-channel campaigns

Data-driven decision making

Campaign optimization

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Job description

Bloomberg Industry Group is seeking an experienced marketer to lead end-to-end demand generation campaigns across digital, content, events, and other channels. You’ll analyze segments and metrics, manage timelines and budgets, and collaborate with Sales, Product Marketing, and Content to maximize ROI and pipeline impact.

The role requires 5-7 years in marketing, a Bachelor’s degree, and a proven track record of multi-channel campaigns that drive measurable pipeline results.