Demand Generation, Specialist

Bloomberg Industry Group; Arlington (VA); On-site; USD 100,000 - 120,000; Full time

Job summary

Bloomberg Industry Group is seeking an experienced marketer to lead end-to-end demand generation campaigns across digital, content, events, and other channels. You’ll analyze segments and metrics, manage timelines and budgets, and collaborate with Sales, Product Marketing, and Content to maximize ROI and pipeline impact.

The role requires 5-7 years in marketing, a Bachelor’s degree, and a proven track record of multi-channel campaigns that drive measurable pipeline results.

Qualifications

• Bachelor’s degree in Marketing or related field or equivalent work experience.
• 5-7 years of marketing or related experience.
• Proven experience independently owning and executing multi-channel demand generation campaigns.
• Strong analytical skills with data-informed targeting, segmentation, and campaign optimization.
• Experience managing campaign performance metrics including ROI.

Responsibilities

• Execute end-to-end demand generation campaigns across digital, content, events, and other channels to drive new business and expansion pipeline.
• Analyze customer segments, channel metrics, and campaign performance to inform targeting, programs and tactics.
• Manage campaign timelines, tactics, and budgets to ensure on-time delivery and targets.
• Collaborate with Sales, Sales Enablement, Product Marketing, Content to align messaging and execution.
• Optimize channel mix and performance using data-driven insights to maximize ROI and pipeline.
• Monitor, measure, and report on campaign KPIs including pipeline contribution and conversion rates.
• Continuously test and refine campaigns (A/B testing, segmentation, messaging) to improve effectiveness.
• Partner with Sales to ensure lead quality and funnel progression.
• Partner with Sales Enablement on collateral design and post-campaign lead nurturing.
• Support forecasting by providing campaign performance insights and pipeline projections.

Skills

Demand generation

Multi-channel campaigns

Data-driven decision making

Campaign optimization

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Job description

Key Responsibilities:

• Execute end-to-end demand generation campaigns across digital, content, events, and other channels to drive new business and expansion pipeline


• Analyze customer segments, channel metrics, and campaign performance data to inform targeting, campaign programs and tactics.


• Manage campaign timelines, tactics, and budgets to ensure programs are delivered on time and meet performance expectations


• Collaborate with cross-functional teams (Sales, Sales Enablement, Product Marketing, Content) to align messaging, targeting, and execution


• Optimize channel mix and campaign performance using data-driven insights to maximize ROI and pipeline impact


• Monitor, measure, and report on campaign KPIs, including pipeline contribution and conversion rates.


• Continuously test and refine campaigns (A/B testing, segmentation, messaging) to improve effectiveness


• Partner with Sales to ensure alignment on lead quality, follow-up, and funnel progression


• Partner with Sales Enablement on collateral design, post-campaign activity and lead nurturing tactics.


• Support forecasting efforts by providing campaign performance insights and pipeline projections

You need to have:

• Bachelor’s degree in Marketing or related field, or equivalent work experience


• 5-7 years of marketing or related experience


• Proven experience independently owning and executing multi-channel demand generation campaigns that drive measurable pipeline impact


• Strong analytical skills with experience using data to inform targeting, segmentation, and campaign optimization


• Experience managing campaign performance metrics, including pipeline contribution and ROI


• Ability to collaborate effectively with Sales and cross-functional stakeholders to drive alignment and results


• Experience working in a results-driven, performance-oriented environment with accountability for meeting targets

Compensation Range:

$100,000.00-$120,000.00

Placement in the salary range will be decided upon completion of the interview process. Salary determination will be determined based on factors including but not limited to relevant experience, demonstrated skills related to the requirements of the role, education, certifications, and geographic location.

Equal Opportunity

Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law ("Protected Characteristic"). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics ("Discrimination").