Senior Demand Gen Strategist - ABM & Enterprise Pipeline

Spectra Logic; Boulder (CO); On-site; USD 130,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) matching

HSAs and FSAs

Disability insurance

Employee Assistance Program

Paid vacation & holidays

Educational reimbursement

Hybrid work options

Job summary

Spectra Logic in Boulder, CO is seeking a Senior Demand Generation Strategist to lead integrated marketing initiatives that build awareness, engage priority accounts, and accelerate qualified sales pipeline. You will apply expert demand generation knowledge to design solutions for complex B2B buying cycles and influence campaign priorities across Marketing and Sales.

The role requires 7+ years of B2B demand generation experience, ABM program development, and hands‑on execution in a fast,

Qualifications

• 7+ years in B2B demand generation or related roles.
• Experience leading complex integrated marketing for enterprise tech.
• Proven success aligning campaigns to pipeline, not just leads.

Responsibilities

• Lead demand gen initiatives for priority markets and audiences.
• Design multichannel campaigns across email, digital, content, events, ABM.
• Translate launches and trends into compelling campaign themes.
• Define audiences, segments, and metrics for complex campaigns.
• Coordinate Marketing, Sales, and partners to progress opportunities.
• Develop ABM programs for high-value accounts.
• Analyze funnel and pipeline data to drive improvements.
• Oversee cross‑functional execution with internal teams and agencies.

Skills

Demand generation strategy

Integrated campaign planning

Audience segmentation

Buyer journeys

Funnel progression

CRM & marketing automation

Campaign attribution

ABM program design

Cross-functional leadership

Education

Bachelor’s degree in marketing or related field

Tools

Salesforce

Marketing automation platforms

GA4

Priority Engine

Job description

Spectra Logic in Boulder, CO is seeking a Senior Demand Generation Strategist to lead integrated marketing initiatives that build awareness, engage priority accounts, and accelerate qualified sales pipeline. You will apply expert demand generation knowledge to design solutions for complex B2B buying cycles and influence campaign priorities across Marketing and Sales.

The role requires 7+ years of B2B demand generation experience, ABM program development, and hands‑on execution in a fast,