Senior Demand Gen Manager - Global B2B SaaS (Data-Driven)

Bluecatnetworks; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company matching

Paid parental leave

Vacation, personal, and wellness days

Annual learning and development budget

Annual bonus program

Lifestyle Spending Account (LSA)

Job summary

BlueCat seeks a results-driven marketing professional to lead demand generation for Network Observability. You will craft and execute data-driven campaigns across channels, manage webinars, and align internal teams to drive pipeline.

The role emphasizes cross-channel messaging, attribution, and regional strategy while collaborating with SDRs and partners. Responsibilities include optimizing campaigns, reporting insights, and coordinating events.

Qualifications

• Experience developing cohesive multi-channel integrated campaigns.
• Strong project management, organizational, and communication skills.
• Experience in a metrics-driven culture to measure marketing impact.
• Ability to manage multiple intertwined projects with deadlines.
• Experience in a B2B software marketing team.
• Familiarity with multiple sales channels (direct, partners, alliance).
• Marketing automation experience (Marketo, Pardot, Hubspot).
• Content marketing and demo automation tools (Pathfactory, Consensus, Storylane).
• Experience strategizing, writing, creating, and measuring email nurtures.
• Experience planning and executing webinar programs (Zoom Webinar, Goldcast.io).
• Comfort with independent and asynchronous teamwork.
• Proficiency in MS Excel or Google Sheets.
• Attention to detail.
• Experience with marketing reporting and attribution reporting.

Responsibilities

• Strategize, execute, and optimize data-driven demand generation campaigns to meet global sales goals for Network Observability.
• Develop and deploy integrated marketing campaigns with aligned teams and timelines.
• Plan and run demand gen webinars, manage speakers, setup, promotions, and live hosting.
• Create marketing strategies considering multiple sales channels (direct, partners, strategic partners).
• Assist with conferences and field events, promoting to drive meetings.
• Understand marketing attribution and link activities to pipeline generation.
• Clone and QC programs in marketing automation and CRM.
• Execute email nurtures and invitations for events, new products, and offerings.
• Apply experimentation to campaigns to test and optimize.
• Collaborate with teams to ensure messaging and timing across multi-channel campaigns.
• Develop regional demand gen plans aligned to regional pipeline goals.
• Align with SDRs and capture feedback for optimizations.
• Provide ongoing reporting and pacing to stakeholders.
• Document processes in Confluence and Sharepoint; manage projects in Monday.

Skills

Marketing campaigns

Project management

Metrics-driven marketing

Multi-project handling

B2B software marketing

Marketing automation

Email nurturing

Webinars

AI in marketing

Campaign reporting

Cross-functional collaboration

MS Excel / Google Sheets

Tools

Marketo

Pardot

HubSpot

Pathfactory

Consensus

Storylane

Job description

BlueCat seeks a results-driven marketing professional to lead demand generation for Network Observability. You will craft and execute data-driven campaigns across channels, manage webinars, and align internal teams to drive pipeline.

The role emphasizes cross-channel messaging, attribution, and regional strategy while collaborating with SDRs and partners. Responsibilities include optimizing campaigns, reporting insights, and coordinating events.