Senior Demand Generation Manager, Network Observability

Bluecatnetworks; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company matching

Paid parental leave

Vacation, personal, and wellness days

Annual learning and development budget

Annual bonus program

Lifestyle Spending Account (LSA)

Job summary

BlueCat seeks a results-driven marketing professional to lead demand generation for Network Observability. You will craft and execute data-driven campaigns across channels, manage webinars, and align internal teams to drive pipeline.

The role emphasizes cross-channel messaging, attribution, and regional strategy while collaborating with SDRs and partners. Responsibilities include optimizing campaigns, reporting insights, and coordinating events.

Qualifications

• Experience developing cohesive multi-channel integrated campaigns.
• Strong project management, organizational, and communication skills.
• Experience in a metrics-driven culture to measure marketing impact.
• Ability to manage multiple intertwined projects with deadlines.
• Experience in a B2B software marketing team.
• Familiarity with multiple sales channels (direct, partners, alliance).
• Marketing automation experience (Marketo, Pardot, Hubspot).
• Content marketing and demo automation tools (Pathfactory, Consensus, Storylane).
• Experience strategizing, writing, creating, and measuring email nurtures.
• Experience planning and executing webinar programs (Zoom Webinar, Goldcast.io).
• Comfort with independent and asynchronous teamwork.
• Proficiency in MS Excel or Google Sheets.
• Attention to detail.
• Experience with marketing reporting and attribution reporting.

Responsibilities

• Strategize, execute, and optimize data-driven demand generation campaigns to meet global sales goals for Network Observability.
• Develop and deploy integrated marketing campaigns with aligned teams and timelines.
• Plan and run demand gen webinars, manage speakers, setup, promotions, and live hosting.
• Create marketing strategies considering multiple sales channels (direct, partners, strategic partners).
• Assist with conferences and field events, promoting to drive meetings.
• Understand marketing attribution and link activities to pipeline generation.
• Clone and QC programs in marketing automation and CRM.
• Execute email nurtures and invitations for events, new products, and offerings.
• Apply experimentation to campaigns to test and optimize.
• Collaborate with teams to ensure messaging and timing across multi-channel campaigns.
• Develop regional demand gen plans aligned to regional pipeline goals.
• Align with SDRs and capture feedback for optimizations.
• Provide ongoing reporting and pacing to stakeholders.
• Document processes in Confluence and Sharepoint; manage projects in Monday.

Skills

Marketing campaigns

Project management

Metrics-driven marketing

Multi-project handling

B2B software marketing

Marketing automation

Email nurturing

Webinars

AI in marketing

Campaign reporting

Cross-functional collaboration

MS Excel / Google Sheets

Tools

Marketo

Pardot

HubSpot

Pathfactory

Consensus

Storylane

Job description

We're BlueCat—a Great Place to Work for good reason. Our team solves critical network challenges for some of the world's largest organizations. In simple terms, we manage the systems that keep networks running smoothly, securely, and reliably—the backbone infrastructure that powers digital transformation for enterprises globally. Our Intelligent Network Operations platform delivers and enables AI-driven agentic ops at scale, automating and simplifying how companies manage, secure, and optimize their networks.

But what makes us different is how we work: we believe great work happens in an environment where you're trusted, heard, and supported. With teams globally, we're building a workplace culture that values collaboration and integrity as much as innovation. If you're looking to advance your career with a company that invests in its people, this is it.

Qualifications

• Experience and proven track record in developing cohesive multi-channel integrated campaigns
• Strong project management, organizational, and communication skills
• Experience working in a metrics-driven culture to measure how marketing activities contribute to pipeline generation
• Ability to manage multiple projects with intertwining deadlines while staying focused on the details
• Experience working in a B2B software marketing team
• Understanding of multiple sales channels (i.e. direct sales, channel partners, and alliance partners) preferred
• Marketing automation experience required (i.e. Marketo, Pardot, Hubspot)
• Content marketing and demo automation management experience preferred (i.e. Pathfactory, Consensus, Storylane)
• Experience strategizing, writing, creating, and measuring email nurtures
• Experience planning, project managing, and executing webinar programs (Zoom Webinar, Goldcast.io preferred)
• Exhibit willingness and flexibility to work both independently as well as part of a team, experience working asynchronously
• Proficiency in MS Excel or Google Sheets
• Impeccable eye for detail
• Experience with marketing reporting, and attribution reporting preferred
• Strong aptitude and/or passion for leveraging AI in day-to-day execution, planning, and reporting

Responsibilities

• Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals for Network Observability globally
• Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal team members, and keeping on-track with key deadlines
• Plan and execute our demand gen webinar program for Network Observability, including overall communications with speakers, technical setup, promotion strategy, and scheduling dry-runs and live hosting
• Develop and manage marketing strategy with consideration for multiple sales channels (i.e. direct sales, channel partners, and strategic partners)
• Assist with tracking and execution of conferences and field events, and promotion to drive meetings and engagement at the event
• Exemplify understanding of marketing attribution reporting and connecting activities to pipeline generation
• Clone and QC programs and campaigns in marketing automation and CRM
• Strategize and execute email nurtures and email invitations for events, new product introduction, and new offerings for Network Observability
• Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize
• Work with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns
• Develop regional approach to demand generation plans, aligned to regional marketing-sourced pipeline goals for Network Observability
• Align with SDRs on results of marketing campaigns and activities, gain anecdotal feedback, and generate ideas for campaign optimizations
• Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
• Document processes in Confluence and Sharepoint Powerpoint for transparency, document project management in Monday

This position is eligible for a comprehensive benefits package, including:

• medical, dental, and vision insurance
• tax advantaged accounts (HSA, FSA)
• annual Lifestyle Spending Account (LSA)
• a 401(k) with company matching
• paid parental leave
• vacation, personal, and wellness days
• an annual learning and development budget
• Eligible employees may also participate in the company's annual bonus program.

BlueCat is an Equal Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. BlueCat will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants.

BlueCat participates in the E-Verify program to confirm the employment eligibility of new hires based in the USA. The E-Verify process is completed in conjunction with the Form I-9 Employment Eligibility Verification on or before the first day of work. E-Verify is not used as a tool to pre-screen candidates. For more information about E-Verify, please visit https://www.e-verify.gov/employees.