Senior B2B Demand Gen Lead - AI-Driven Campaigns

Socket.dev; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company matching

Annual learning & development budget

Parental leave

Job summary

BlueCat is seeking a Marketing Campaign Manager to strategize, execute, and optimize data-driven demand generation campaigns for Network Observability on a global scale. You will develop and deploy integrated marketing campaigns, aligning internal teams and managing key deadlines.

The role involves planning demand gen webinars, coordinating with multiple sales channels, and driving attribution reporting to connect activities to pipeline. A collaborative, asynchronous work style is valued.

Qualifications

• Experience in developing cohesive multi-channel integrated campaigns.
• Strong project management, organizational, and communication skills.
• Experience working in a metrics-driven culture to measure how marketing activities contribute to pipeline generation.
• Ability to manage multiple projects with intertwining deadlines while staying focused on the details.
• Experience working in a B2B software marketing team.
• Understanding of multiple sales channels (i.e. direct sales, channel partners, and alliance partners) preferred.
• Marketing automation experience required (i.e. Marketo, Pardot, Hubspot).
• Content marketing and demo automation management experience preferred (i.e. Pathfactory, Consensus, Storylane).
• Experience strategizing, writing, creating, and measuring email nurtures.
• Experience planning, project managing, and executing webinar programs (Zoom Webinar, Goldcast.io preferred).
• Exhibit willingness and flexibility to work both independently as well as part of a team, experience working asynchronously.
• Proficiency in MS Excel or Google Sheets.
• Impeccable eye for detail.
• Experience with marketing reporting, and attribution reporting preferred.
• Strong aptitude and/or passion for leveraging AI in day-to-day execution, planning, and reporting.

Responsibilities

• Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals for Network Observability globally.
• Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal team members, and keeping on-track with key deadlines.
• Plan and execute our demand gen webinar program for Network Observability, including overall communications with speakers, technical setup, promotion strategy, and scheduling dry-runs and live hosting.
• Develop and manage marketing strategy with consideration for multiple sales channels (i.e. direct sales, channel partners, and strategic partners).
• Assist with tracking and execution of conferences and field events, and promotion to drive meetings and engagement at the event.
• Exemplify understanding of marketing attribution reporting and connecting activities to pipeline generation.
• Clone and QC programs and campaigns in marketing automation and CRM.
• Strategize and execute email nurtures and email invitations for events, new product introduction, and new offerings for Network Observability.
• Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize.
• Work with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns.
• Develop regional approach to demand generation plans, aligned to regional marketing-sourced pipeline goals for Network Observability.
• Align with SDRs on results of marketing campaigns and activities, gain anecdotal feedback, and generate ideas for campaign optimizations.
• Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders.
• Document processes in Confluence and Sharepoint Powerpoint for transparency, document project management in Monday.

Skills

Multi-channel campaigns

Project management

Marketing metrics

Multi-project management

B2B software marketing

Sales channels

Marketing automation

Content marketing

Email nurtures

Webinar programs

Team collaboration

Excel/Sheets

Attention to detail

Marketing reporting

AI in marketing

Tools

Marketo

Pardot

HubSpot

Pathfactory

Consensus

Storylane

Job description

BlueCat is seeking a Marketing Campaign Manager to strategize, execute, and optimize data-driven demand generation campaigns for Network Observability on a global scale. You will develop and deploy integrated marketing campaigns, aligning internal teams and managing key deadlines.

The role involves planning demand gen webinars, coordinating with multiple sales channels, and driving attribution reporting to connect activities to pipeline. A collaborative, asynchronous work style is valued.