Senior Demand Gen Leader – Enterprise SaaS Growth

OPTRO; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health coverage

401(k) with company match

Bonus program

Flexible vacation

Birthday time off

Volunteering time off

Employee resource groups

Team and company events

Parental Leave

LYBL stipend

Job summary

Optro seeks a Senior Demand Generation Manager to own end-to-end demand strategy for a B2B SaaS platform. You will drive multi-channel campaigns, orchestrate cross-functional teams, and optimize for qualified pipeline and revenue growth.

The ideal candidate combines strategic thinking with hands-on execution, leveraging analytics to improve performance and ROI across digital advertising, email, content syndication, and events.

Qualifications

• 5+ years in B2B SaaS demand generation or integrated marketing.
• Experience marketing enterprise SaaS; knowledge of GRC, Risk, Compliance a plus.
• Proven success building programs that generate pipeline and influence revenue.

Responsibilities

• Own the demand generation strategy across multiple channels.
• Develop and execute integrated campaigns (paid, email, webinars, events).
• Align with Product Marketing to translate positioning into campaigns.
• Partner with Sales and GTM to drive pipeline goals and account focus.
• Analyze performance, ROI, and optimization opportunities.

Skills

Demand generation

B2B SaaS marketing

Multi-channel campaigns

Lead nurturing

Analytics

Cross-functional leadership

Marketing automation

Marketo

Salesforce

Tools

Marketo

Salesforce

Job description

Optro seeks a Senior Demand Generation Manager to own end-to-end demand strategy for a B2B SaaS platform. You will drive multi-channel campaigns, orchestrate cross-functional teams, and optimize for qualified pipeline and revenue growth.

The ideal candidate combines strategic thinking with hands-on execution, leveraging analytics to improve performance and ROI across digital advertising, email, content syndication, and events.