Growth Marketing Director: Demand Gen & ABM (Remote)

BRIDGE; Paramus (NJ); On-site; USD 125,000 - 145,000; Full time

Job summary

Bridge is seeking a Director of Growth Marketing & Demand Generation to own the demand engine, set the plan, run channels, and build measurement that proves marketing's impact. This remote role reports to the VP Marketing and requires 8+ years in B2B growth with hands-on execution.

The person will partner with Sales Ops, SDRs, and CRM to design how leads move between marketing and sales and to optimize ABM programs. Remote position with travel potential and a salary range of $125,000 to $145,000.

Qualifications

• 8+ years in demand generation, growth or performance marketing, with time at director level or ready for the step up.
• Can quantify marketing's contribution to pipeline and revenue, and actions when behind plan.
• Hands-on marketer who has run paid campaigns and built marketing automation.
• Built solo or led a function, platform, or measurement system from scratch.
• Analytical by default; comfortable with attribution concepts and data-driven decisions.
• Collaborates closely with Sales on lead definitions and handoff expectations.
• Experience with account-based platforms, intent data, and marketing tech migrations.

Responsibilities

• Own the demand generation strategy and the systems that execute it.
• Lead pipeline planning and ensure marketing contribution to revenue targets.
• Manage paid media across major B2B channels, with cost per opportunity awareness.
• Own the HubSpot marketing side end to end: segmentation, lifecycle programs, lead scoring.
• Build reporting connecting spend, pipeline, and revenue for leadership.
• Evaluate and evolve the marTech stack; govern with Sales Operations.
• Foster a culture of testing and continuous experimentation across channels.

Skills

Demand generation

Growth marketing

B2B marketing

Marketing analytics

Sales alignment

Campaign management

Hands-on execution

A/B testing

Tools

HubSpot

CRM platforms

Web analytics

A/B testing tools

Job description

Bridge is seeking a Director of Growth Marketing & Demand Generation to own the demand engine, set the plan, run channels, and build measurement that proves marketing's impact. This remote role reports to the VP Marketing and requires 8+ years in B2B growth with hands-on execution.

The person will partner with Sales Ops, SDRs, and CRM to design how leads move between marketing and sales and to optimize ABM programs. Remote position with travel potential and a salary range of $125,000 to $145,000.