Senior Demand Gen Leader - ABM & Revenue Growth

Laudio; Burlington (MA); Hybrid; USD 85,000 - 121,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Company paid life Insurance

401(k) with company match

Paid time off and parental leave

Employee assistance program

Wellness programs such as Headspace

Charitable matching program

Job summary

Ascend Learning, a leading healthcare and learning technology company, offers a hybrid work model from Burlington, MA or Leawood, KS, with remote options. The Senior Demand Generation Manager drives demand gen strategies, campaigns, and ABM initiatives to accelerate pipeline and revenue across products and brands.

You’ll partner with Product Marketing, Lifecycle, Growth, and Brand teams, analyze performance with dashboards, and continually optimize funnels to maximize lead conversion and revenue.

Qualifications

• Bachelor's degree preferred; High School diploma or equivalency required.
• Experience in B2B demand generation and analytics; strong marketing tech skills.

Responsibilities

• Develop demand generation campaign strategies with Product Marketing and Marketing leadership.
• Analyze campaign effectiveness using reports and dashboards.
• Optimize marketing funnels and lead nurturing programs.
• Collaborate with Sales to ensure lead handoff and alignment.
• Lead ABM strategies and integrated campaigns.
• Stay updated on technologies and industry trends.
• Participate in annual planning and budget inputs.

Skills

Demand generation

Analytics

HubSpot

CRM platforms

Lead management

Education

Bachelor's degree preferred

High School diploma or equivalent

Tools

HubSpot

CRM platforms

Job description

Ascend Learning, a leading healthcare and learning technology company, offers a hybrid work model from Burlington, MA or Leawood, KS, with remote options. The Senior Demand Generation Manager drives demand gen strategies, campaigns, and ABM initiatives to accelerate pipeline and revenue across products and brands.

You’ll partner with Product Marketing, Lifecycle, Growth, and Brand teams, analyze performance with dashboards, and continually optimize funnels to maximize lead conversion and revenue.