Senior Demand Generation Manager

Ascend Learning; Burlington (MA); Hybrid; USD 85,000 - 121,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid time off and parental leave

Employee assistance program

Wellness programs

Job summary

Ascend Learning seeks a Senior Demand Generation Manager to plan, execute, and optimize demand generation strategies across product marketing and lifecycle teams. You will drive campaigns, measure performance, and work with sales to improve lead handoff and conversion.

The role requires 8+ years in B2B demand generation, strong analytics, and experience with marketing automation tools. This hybrid role offers a competitive base and incentives.

Qualifications

• 8+ years of experience in B2B demand generation roles.
• Experience with marketing automation, attribution reporting, and sales/marketing tech.
• Strong analytical skills to drive decision-making.

Responsibilities

• Develop demand generation campaign strategies with Product Marketing and leadership.
• Analyze campaign effectiveness using reports, dashboards, and attribution data.
• Optimize funnels and customer journeys to maximize leads and revenue.
• Collaborate with Sales to ensure seamless lead handoff and lead scoring.
• Lead ABM strategies and integrated campaigns for strategic accounts.
• Coordinate cross-functional teams to deliver campaigns on time.

Skills

Demand generation strategy

B2B marketing

Analytics

Education

Bachelor's degree

Tools

HubSpot

CRM platforms

Job description

Senior Demand Generation Manager

Category: Marketing

Req ID: 1359

Date: Sep 22, 2026

Location: Burlington, MA, US, 01803 Leawood, KS, US, 66211 Remote, US

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning, a leading healthcare and learning technology company, is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data-driven solutions across the lifecycle of learning. From testing to certification, Ascend Learning products are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals and insurance brokers.

Headquartered in Burlington, MA, with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America’s 2025 Greatest Workplaces as well as America’s Best Places to work for Mental Well-Being for 2025.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

The Senior Demand Generation Manager is responsible for planning, executing, and managing demand generation strategies and campaigns, working closely with the sales and marketing teams to align efforts and drive revenue, and using data and analytics to measure and improve the performance of demand generation efforts.

WHERE YOU’LL WORK

This position will work hybrid from our Burlington, MA or Leawood, KS offices. Remote candidates will be considered.

HOW YOU’LL SPEND YOUR TIME

• Develop demand generation campaign strategies with Product Marketing and Marketing leadership for key campaigns. Collaborate with Product Marketing, Lifecycle, Growth, and Brand teams on go-to-market execution and customer journey. Lead campaign through execution.
• Analyze and assess the effectiveness of B2B marketing efforts across campaigns and channels using reports and dashboards. Partner with the analytics team to conduct in-depth analysis and attribution reporting to address opportunities and risks. Oversee A/B testing to identify areas for improvement and optimization. Provide regular reporting and insights on demand generation efforts to stakeholders, including senior management.
• Optimize marketing funnels and customer journeys to maximize lead conversion and revenue generation. Partner with the Marketing Operations and Lifecycle teams to build and manage lead nurturing and lead scoring programs.
• Collaborate with Sales leadership, Sales Operations, and Marketing Operations to ensure seamless lead handoff, alignment on lead qualification, and effective lead management processes. Facilitate pipeline reviews, maintain sales and marketing playbooks, monitor lead-to-revenue conversion, and incorporate feedback and trends into demand generation strategies and campaign optimization.
• Continuously partner with the Product Marketing and Brand team to continuously optimize and improve demand generation strategies and campaigns to drive qualified leads and revenue growth.
• Led end-to-end project management of demand generation campaigns, coordinating cross-functional teams across Product Marketing, Lifecycle, Growth, and Brand teams to deliver on time and drive pipeline growth.
• Develop and lead account-based marketing (ABM) strategies, targeted engagement programs, and integrated campaigns designed to increase engagement, accelerate priority opportunities, and generate pipeline within strategic accounts.
• Keep abreast of technologies, industry developments, and competitor activities that would inform and enhance demand generation strategy. Partner with Marketing Leadership, Marketing Operations, and Sales Operations to assess the value and feasibility.
• Collaborate with Marketing Leadership, Product Marketing and budget owners on demand generation strategy, including annual planning, forecasting, and inputs for budget allocation.

WHAT YOU’LL NEED

• Bachelors degree preferred; High School diploma or equivalency required
• 8+ years of experience in B2B demand generation roles
• High proficiency in marketing automation tools (HubSpot preferred) and CRM platforms
• Experience with marketing automation, lead management, attribution reporting, and sales and marketing technology platforms
• Strong understanding of the digital customer experience and eagerness to leverage innovative and disruptive thinking to enhance demand generation programs
• Knowledge of the education and/or healthcare market a plus
• Experience with deep involvement with Sales Leadership and Sales Operations
• Excellent analytical skills; ability to synthesize diverse data sets into actionable insights to drive business decisions
• Ability to thrive in high accountability environments where marketing contributes to and is charged with driving growth
• Strong presentation capability, collaboration, and interpersonal skills

HIRING RANGE

The current full-time, annualized base pay hiring range for this role is $84,500.00-$120,780.00. In accordance with applicable state laws, we are providing the expected pay range for this position. Individual compensation will be determined by various factors, including relevant experience, qualifications, current business needs and local market factors. Most regular, full-time employees are eligible to participate in an Ascend incentive bonus or sales plan.

BENEFITS

• Health, dental, and vision insurance
• Company paid life Insurance
• 401(k) with company match
• Paid time off and parental leave
• Employee assistance program
• Other wellness programs such as Headspace and Airvet
• Charitable matching program

Fostering A Sense of Belonging

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers. We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued, and be authentic. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S.-based positions with Ascend Learning, LLC must be legally authorized to work in the United States, and verification of employment eligibility will be required at the time of hire.