Senior Demand Gen Lead - Remote, Flexible Schedule

Clients Blackbox, Inc.; Oregon; Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a senior performance marketer to own client portfolios end to end—leading strategy, Meta performance, copy and video sales letter scripts, and testing across funnels.

You will report to the Associate Director of Operations and be accountable for client performance, relationships, and retention. In this role, you will drive campaigns, optimize budgets, develop testing strategies, and collaborate with video editors, editors, and AI-driven research while

Qualifications

• 5+ years hands-on paid media experience with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to drive campaigns toward defined performance targets while supporting client retention.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, analytical, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor daily performance against cost-per-appointment and other key metrics.
• Diagnose underperforming campaigns and determine where changes will improve results.
• Develop structured testing strategies across audiences, offers, messaging, creative and campaign variables.
• Write direct-response ad copy and video sales letter scripts for financial services audiences.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment.
• Set up and troubleshoot tracking, Meta pixels, and conversion events.
• Configure Calendly integrations, Zapier automations, and lead-routing workflows.
• Identify and resolve technical issues between advertising platforms and client systems.
• Evaluate performance across media, messaging, tracking, and lead flow to identify funnel problems.

Skills

Paid media

Client management

Copywriting

Creative testing

Analytics

Pixels & tracking

Advertising automation

Financial services marketing

Lead generation

VSL marketing

Agency experience

Direct-response advertising

Job description

Clients Blackbox, Inc. is seeking a senior performance marketer to own client portfolios end to end—leading strategy, Meta performance, copy and video sales letter scripts, and testing across funnels.

You will report to the Associate Director of Operations and be accountable for client performance, relationships, and retention. In this role, you will drive campaigns, optimize budgets, develop testing strategies, and collaborate with video editors, editors, and AI-driven research while