Senior Demand Gen Lead - Remote Meta & VSL Campaigns

Clients Blackbox, Inc.; Boston (MA); Remote; USD 104,000 - 127,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist / Paid Media Lead to own client performance across media buying, strategy, messaging, and creative testing.

This senior role requires hands-on execution beyond Ads Manager, with accountability for client performance and retention. You will lead a portfolio of accounts end to end, drive bi-weekly client calls, develop testing strategies, and translate data into strategic recommendations.

Qualifications

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.

Responsibilities

• Lead client strategy and relationships as the primary strategic contact.
• Own Meta campaigns for lead generation and appointment booking, managing budgets and bid strategies.
• Write direct-response copy and video sales letter scripts for financial services audiences.
• Develop testing strategies across audiences, offers, messaging, creative, and campaign variables.
• Set up tracking, pixels, and lead-routing workflows; diagnose funnel issues.

Skills

Paid media strategy

Meta advertising

Direct-response copywriting

Client communication

Budget management

Tools

Calendly

Zapier

Meta Pixel

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist / Paid Media Lead to own client performance across media buying, strategy, messaging, and creative testing.

This senior role requires hands-on execution beyond Ads Manager, with accountability for client performance and retention. You will lead a portfolio of accounts end to end, drive bi-weekly client calls, develop testing strategies, and translate data into strategic recommendations.