Senior Growth Manager, Demand Generation

Rippling; San Francisco (CA); On-site; USD 168,000 - 210,000; Full time

Job summary

Rippling is seeking a Senior Growth Manager, Demand Generation, to scale upmarket campaigns that fuel pipeline and revenue across channels. You will own end-to-end demand generation initiatives, from concept through analysis, partnering across product, growth, and data teams to build personalized nurture streams and optimize performance.

You will apply deep expertise in marketing automation, journey design, A/B testing, and segmentation, with a focus on proactive, data-driven optimization.

Qualifications

• 6+ years of experience in lifecycle, growth, or demand marketing at high-growth B2B SaaS companies.
• Proven track record of using demand generation/growth marketing to drive lead nurture, acquisition, and conversion.
• Customer obsession reflected in punchy, specific copy and out-of-the-box lead gen campaigns.
• Deep expertise in marketing automation, journey building, A/B testing, and customer segmentation.
• Clear, concise communicator with cross-team influence; close collaboration with sales is imperative.
• Analytical mindset; capable of data-driven decisions using Excel/SQL to draw insights.

Responsibilities

• Own and execute demand generation campaigns from concept to analysis, including copywriting, targeting, content, and enablement.
• Write email nurture drips, run lead capture campaigns, and manage paid advertising to educate prospects about products and topics.
• Partner with product, growth, and data teams to map journeys and build personalized nurture streams.
• Collaborate with sales, growth, marketing ops, analytics, and brand to execute campaigns.
• Analyze performance across touchpoints, optimize resources, test ideas, and scale what works.
• Serve as connective tissue across marketing, growth-engineering, and sales to align messaging and timing.

Skills

Lifecycle marketing

Growth marketing

Demand generation

Cross-functional collaboration

Analytics

Marketing automation

SQL

Tools

Marketing automation platforms

SQL

Excel

A/B testing

Job description

Senior Growth Manager, Demand Generation

About this position

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365 - within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors - including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses.

About the role

Rippling has scaled well beyond $1B, which means expanding our engine upmarket and rapidly scaling to more channels. That’s where you come in.

As the Senior Demand Generation Manager on the Growth Marketing team, you’ll be responsible for driving pipeline throughout the customer journey with lead capture and nurture initiatives. You’ll conceptualize, execute, and optimize marketing campaigns across channels (lead capture hacks, email, ads, webinars, direct mail, content syndication, events etc.) that educate prospects and deepen their engagement with Rippling.

This is a highly cross-functional role. You’ll work closely with growth, product marketing, brand, content, sales, growth engineering and product to build, test, and scale programs that impact pipeline and revenue.

Rippling’s marketing engine has always been a growth lever - Kleiner Perkins partner Mamoon Hamid calls Rippling "the 1% of the 1%" - and keeping the gas pedal on our demand gen & growth motion is central to unlocking our next phase of scale.

What you will do

• Own & execute demand generation campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.
• Write email nurture drips, run lead capture campaigns and manage paid advertising (LI, Meta, Reddit, Content Syndication, etc) to educate prospects around products and thematic topics.
• Partner with product, growth, and data teams to identify lead firmographic and behavioral triggers, map journeys, and build personalized nurture streams that increase activation and retention.
• Collaborate cross-functionally with other teams, including sales, growth, marketing operations, analytics, product marketing, content marketing and brand marketing to execute your campaigns.
• Analyze performance across touchpoints and identify areas to optimize. Shift resources to what’s working, test new ideas quickly, and scale what moves the needle.
• Serve as the connective tissue across marketing, growth-engineering, and sales - ensuring messaging, timing, and experience are aligned across the prospect lifecycle.

What you will need

• 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies.
• Proven track record of using demand generation / growth marketing to drive lead nurture, acquisition, and conversion.
• Customer obsession that you translate into punchy, specific copy and out-of-the-box lead gen campaigns.
• Deep expertise in marketing automation, journey building, A/B testing, and customer segmentation.
• Clear, concise communicator with the ability to work across teams and influence stakeholders at all levels. Previous close collaboration with sales teams is imperative.
• Analytical mindset: you can parse complex data, spot opportunities, and act on them quickly. Data-driven decision-making - experience analyzing datasets in Excel or SQL to draw insights and measure impact.
• Strong project management abilities, balancing multiple initiatives while collaborating across teams like growth, sales, marketing ops, and brand.
• Comfortable operating in a fast-paced environment: you're energized by experimentation and rapid iteration. You are biased to action and consistently ask "What's our crawl-walk-run?" to get results.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [e-mail]

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here .

A variety of factors are considered when determining someone's compensation - including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

*Commission is not guaranteed

The pay range for this role is: 168,000 - 210,000 USD per year(US Tier 1)