Senior Growth & Demand Gen Lead

Rippling; New York (NY); On-site; USD 168,000 - 210,000; Full time

Job summary

Rippling is seeking a Senior Growth Manager, Demand Generation to drive pipeline across the customer journey through multi-channel campaigns. You will own end-to-end programs from ideation to analysis, including lead capture, nurture, email, ads, events, and content syndication, collaborating with growth, product marketing, brand, sales, and analytics.

In a fast-growing B2B SaaS environment, you’ll map journeys, trigger-based nurtures, and activation strategies, measure impact with data, and

Qualifications

• 6+ years of lifecycle or demand marketing at high-growth B2B SaaS companies.
• Proven track record of using demand generation to drive lead nurture, acquisition and conversion.
• Customer-obsessed with punchy, specific copy and out-of-the-box lead gen campaigns.
• Deep expertise in marketing automation, journey building, A/B testing, and customer segmentation.

Responsibilities

• Own and execute demand generation campaigns from concept to analysis; copywriting, audience targeting, content creation, sales enablement, and performance tracking.
• Write email nurture drips, run lead capture campaigns and manage paid advertising (LinkedIn, Meta, Reddit, Content Syndication).
• Partner with product, growth, and data teams to identify triggers, map journeys, and build personalized nurture streams.
• Collaborate cross-functionally with sales, growth, marketing operations, analytics, product marketing, content marketing and brand to execute campaigns.
• Analyze performance across touchpoints and optimize; reallocate resources to high-impact areas and scale successful ideas.
• Serve as the connective tissue across marketing, growth-engineering, and sales to ensure consistent messaging and timing.

Skills

Lifecycle marketing

Growth marketing

Lead nurture

Marketing automation

A/B testing

Customer segmentation

SQL

Excel

Cross-team collaboration

Strategic thinking

Tools

CRM software

Job description

Rippling is seeking a Senior Growth Manager, Demand Generation to drive pipeline across the customer journey through multi-channel campaigns. You will own end-to-end programs from ideation to analysis, including lead capture, nurture, email, ads, events, and content syndication, collaborating with growth, product marketing, brand, sales, and analytics.

In a fast-growing B2B SaaS environment, you’ll map journeys, trigger-based nurtures, and activation strategies, measure impact with data, and