Growth Marketing Associate: Demand Gen

Rippling; San Francisco (CA); Hybrid; USD 114,000 - 143,000; Full time

Job summary

Rippling is hiring a Growth Associate to power high-velocity, high-quality campaign execution across New Logo Sales. You will sit at the intersection of Demand Gen, Growth, Lifecycle, PMM, and Marketing Ops to translate strategic direction into compelling copy and assets across channels.

Join a marketer with strong creative instincts and excellent copywriting skills to rapidly ship campaigns, test ideas, and iterate messaging for HR and Exec buyers.

Qualifications

• 4+ years of experience in growth or demand generation within B2B SaaS or high-growth environments.
• Strong copywriting ability with examples across email, ads, LPs, and multi-channel creative.
• Ability to turn strategic direction into high-volume, channel-ready creative execution.
• Understanding of ToFu, MoFu, and BoFu funnel dynamics and how messaging shifts across them.
• Experience with experimentation frameworks (A/B testing, creative iteration, messaging tests).
• Familiarity with marketing automation tools, CMS platforms, and basic segmentation principles.
• Strong project management skills and ability to execute quickly across parallel workstreams.
• A proactive, scrappy, iterative mindset - comfortable working in ambiguity and moving fast.

Responsibilities

• Write high-converting email sequences, ads, landing page copy, nurture content, paid ads, webinar follow-ups, and other assets to generate demand for Rippling's core products.
• Translate persona insights and product value into messaging for HR and Exec buyers.
• Build creative variations for A/B and multivariate testing across paid, email, and DG programs.
• Own end-to-end execution of demand-gen campaigns, partnering with Growth, PMM, Content, and sales teams.
• Produce multi-asset campaigns rapidly, ensuring cohesion across email, ads, LPs, and creative.
• Support webinar repurposing and content flywheels to create evergreen assets.

Skills

Growth

Demand generation

Copywriting

Channel creative

A/B testing

Marketing automation

CMS platforms

Project management

Tools

Marketing automation tools

CMS platforms

Job description

Rippling is hiring a Growth Associate to power high-velocity, high-quality campaign execution across New Logo Sales. You will sit at the intersection of Demand Gen, Growth, Lifecycle, PMM, and Marketing Ops to translate strategic direction into compelling copy and assets across channels.

Join a marketer with strong creative instincts and excellent copywriting skills to rapidly ship campaigns, test ideas, and iterate messaging for HR and Exec buyers.