Remote Growth Marketing Leader – Demand Gen

just-appraised-jobs; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Fully remote

Home office stipend

Parental leave

Learning opportunities

Job summary

Just Appraised is seeking a Demand Generation Marketing Manager to build and run programs turning existing customers and top-of-funnel activity into pipeline. You will own email lead gen, webinars, and case studies, with room for light product marketing work.

This full-stack, hands-on role favors demand gen over pure product marketing and does not require a large team to ship initiatives.

Qualifications

• B2B marketing experience with demand-gen focus in a SaaS environment.
• Hands-on experience running email marketing programs end to end.
• Experience owning webinars from topic to post-event follow-up.
• Ability to write customer case studies and shepherd approvals.

Responsibilities

• Stand up proactive, always-on lead gen email programs and nurture flows.
• Own the entire webinar lifecycle from topic selection to follow-up cadences.
• Source, write, and publish customer case studies for sales use in deals.
• Support light product marketing, including sales collateral and launch content.

Skills

B2B marketing

Demand generation

Email marketing

Webinar management

Customer case studies

Product marketing exposure

Design/visual skills

Full-stack mindset

Tools

Salesforce

HubSpot

Zoom Webinar

Job description

Just Appraised is seeking a Demand Generation Marketing Manager to build and run programs turning existing customers and top-of-funnel activity into pipeline. You will own email lead gen, webinars, and case studies, with room for light product marketing work.

This full-stack, hands-on role favors demand gen over pure product marketing and does not require a large team to ship initiatives.