Senior Demand Gen Lead — Content-Driven Pipeline

Triwill Group; San Francisco, Northern (CA, KY); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Full medical coverage

Flexible PTO

Monthly lunch stipend

Wellness reimbursement

Donation-matching program

Job summary

Postman is the world’s leading API platform, seeking a Senior Demand Generation Manager to drive pipeline growth through content-led engagement. This role sits in Revenue Marketing and links content to both product-led and sales-led growth across global markets.

The candidate will own strategies that attract, engage, and convert high-intent audiences with scalable digital programs, collaborating with sales and product teams to optimize funnel performance.

Qualifications

• 7+ years in digital marketing, content marketing, or demand generation in B2B SaaS.
• Proven track record of driving pipeline and revenue through content-led programs.
• Experience across PLG and SLG go-to-market models.

Responsibilities

• Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals.
• Prioritize content investment and channel mix based on pipeline potential and funnel impact.
• Integrate digital and content execution with global campaign strategy and product launches.
• Lead multi-channel programs including ABM, nurture, and paid media to accelerate deals.
• Partner with sales to surface content engagement signals and support territory plans.

Skills

Demand generation

B2B SaaS

Content strategy

Marketing automation

Pipeline management

Tools

Marketing automation platforms

Job description

Postman is the world’s leading API platform, seeking a Senior Demand Generation Manager to drive pipeline growth through content-led engagement. This role sits in Revenue Marketing and links content to both product-led and sales-led growth across global markets.

The candidate will own strategies that attract, engage, and convert high-intent audiences with scalable digital programs, collaborating with sales and product teams to optimize funnel performance.