Senior Demand Gen Lead - Full-Funnel, Multi-Channel

Manhattan Associates; Atlanta (GA); On-site; USD 120,000 - 155,000; Full time

Job summary

Manhattan Associates seeks a Demand Generation Manager to own the demand generation strategy for a focused segment, defining priorities and integrated plans that span paid, owned, earned, events, and partner channels. You will translate segment insights and funnel data into demand programs that drive pipeline, partnering with Digital, PMM, RevOps, MOPS, and BDR leadership.

You will build and run full-funnel campaigns across TOFU, MOFU, and BOFU, ensuring the right cross-channel mix and

Qualifications

• 6–10 years of B2B marketing experience in demand generation or campaign strategy.
• Experience in enterprise or complex B2B environments, preferably SaaS.
• Direct experience partnering with BDR/SDR teams and cross-functional stakeholders.
• Ability to translate data into clear briefs, plans, and measurements.

Responsibilities

• Own segment demand generation strategy and operating model.
• Own the integrated campaign calendar and cross-functional visibility.
• Lead multi-channel activation across paid, owned, earned, event, and partner channels.

Skills

Demand generation

Multi-channel campaigns

B2B marketing

Campaign strategy

Marketing automation

Education

Bachelor's degree in Marketing/Business

Tools

Salesforce

Marketo

Job description

Manhattan Associates seeks a Demand Generation Manager to own the demand generation strategy for a focused segment, defining priorities and integrated plans that span paid, owned, earned, events, and partner channels. You will translate segment insights and funnel data into demand programs that drive pipeline, partnering with Digital, PMM, RevOps, MOPS, and BDR leadership.

You will build and run full-funnel campaigns across TOFU, MOFU, and BOFU, ensuring the right cross-channel mix and