Demand Generation Manager, WMS

manh; Atlanta (GA); On-site; USD 110,000 - 160,000; Full time

Job summary

Manhattan Associates is seeking a Demand Generation Manager to own segment demand generation strategy and the operating model, guiding cross‑functional teams to drive pipeline across paid, owned, earned, events, and partner channels.

You will orchestrate multi‑channel campaigns, move buyers through the funnel, and optimize performance using data and signals, partnering with Digital, PMM, and RevOps to scale impact.

Responsibilities

• Own the segment demand generation strategy, defining priorities, integrated plans, and cross‑functional collaboration to drive pipeline.
• Translate segment strategy into multi‑channel activation plans across paid, owned, earned, events, and partners to move buyers through the funnel.
• Oversee funnel performance across stages, adjusting based on volume, velocity, and conversion to optimize pipeline.
• Lead BDR integration and messaging playbooks, ensuring alignment between campaigns and outreach with field teams.
• Coordinate with Product Marketing, Digital, RevOps, MOPS, and creative to orchestrate campaigns end‑to‑end.

Job description

We create possibilities that move life and commerce forward

Welcome to Manhattan. Every day, our supply chain commerce technology connects two billion people to 20 billion consumer choices. In the warehouse, on the road and in the store, we make what was once impossible, possible. If you want to tackle complex problems and redefine markets, you've come to the right place.

The Demand Generation Manager owns the demand generation strategy and operating model for how Manhattan Associates goes to market within a focused segment. You will define the priorities, create the briefs and planning inputs that guide cross‑functional work, and architect integrated programs across paid, owned, earned, event, and partner channels, with BDR activation built in from day one. You are the connective tissue between segment strategy and activation: using campaign, audience, and funnel data to shape plans, orchestrate specialist teams, and move buyers through a full funnel with a coherent, measurable system.

This role demands deep ownership. You will understand your segment's buyer, their priorities, their buying signals, and the competitive landscape, and turn that understanding into the demand generation strategy for your segment. You will be expected to dive into performance data to uncover insight, identify friction across volume, velocity, and conversion, and turn those findings into smarter plans and faster optimization. You will work wide but shallow across channels and narrow but deep on your segment, partnering closely with Digital, PMM, BDR leadership, RevOps, MOPS, and other specialists to ensure each motion is working for your product, audience, and pipeline goals. If you want to own pipeline rather than just contribute to it, and are energized by building programs that scale, this is your role.

WHAT YOU WILL OWN

Segment Demand Generation Strategy & Operating Model

• Own the demand generation strategy for your segment, defining priorities, integrated plans, and how cross‑functional teams come together to drive pipeline.
• Own the integrated campaign calendar and ensure cross‑functional visibility into campaign sequencing, channel flighting, and suppression logic for your segment.
• Create the campaign briefs, strategic plans, and activation inputs used to align stakeholders and activate every live campaign.
• Own segment‑level campaign investment recommendations, helping allocate spend across channels and programs based on expected impact, performance trends, and efficiency targets.
• Partner with Digital, paid, email, web, and other specialist teams to ensure each channel is working for your segment, even when execution sits outside your direct ownership.

Full-Funnel Campaign Execution

• Translate segment demand generation strategy into fully orchestrated, multi‑channel activation plans spanning paid, owned, earned, event, and partner channels across the full buyer journey.
• Build integrated full‑funnel programs across TOFU, MOFU, and BOFU, ensuring the right cross‑channel mix of awareness, conversion, nurture, progression, and sales activation is in place to move buyers to pipeline.
• Own funnel performance across campaign stages, monitoring volume, velocity, conversion, and progression to pipeline and driving changes when performance falls short.
• Build the automation and intelligence layer for your segment in partnership with MOPS, using martech instrumentation, signals, and AI‑enabled workflows to scale nurture, prioritization, progression, and handoff rather than relying on manual campaign execution.
• Architect nurture and buyer progression strategies in partnership with MOPS, ensuring follow‑up logic, automation, and handoffs support campaign goals and funnel movement.
• Define audience segmentation, account targeting tiers, suppression rules, and conversion paths in partnership with MOPS.
• Drive signal‑gated campaign logic: buyer progression tied to behavioral signals rather than fixed calendar timelines.
• Manage campaign production timelines, specialist inputs, and channel‑specific deliverables from strategy through launch and post‑campaign readout.

BDR Integration & Activation

• Own the BDR integration layer for all integrated campaigns, defining how BDR outreach connects to campaign narrative, channel activity, and buyer signals.
• Develop and maintain BDR messaging playbooks for each live campaign, ensuring field teams are speaking the same language as active marketing programs.
• Partner with BDR leadership to review sequence design, talk tracks, and follow‑up cadences so BDR activation is a campaign input, not an afterthought.
• Build the discovery framework and ongoing feedback loop between BDR teams and campaign strategy so signal and response sharpen over time.

Cross‑Functional Orchestration

• Serve as the strategic operating layer connecting Product Marketing, Digital, RevOps, MOPS, BDR leadership, internal creative, and channel specialists in an overlapping partnership model.
• Run campaign workstream meetings, alignment check