Senior Demand Gen Lead for B2B SaaS (AI-Driven Growth)

Relativity; Alton (IL); Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity is seeking a high-autonomy marketer to own inbound demand generation and marketing-led outbound for Gavel Workflows and Gavel Exec. You will build and run the playbook, own the strategy, tech stack, channels, and reporting, and advise the CEO and cross-functional leadership on where to invest for pipeline and revenue.

As the sole marketer on the team, you will manage paid search and social campaigns, Webflow CMS, and SEO/AE0 initiatives, oversee content cadence and newsletters, and

Qualifications

• 7–10 years in demand generation, growth marketing, or similar in B2B SaaS.
• Experience as a solo or near-solo marketer owning strategy and outcomes.
• Hands-on paid ownership with budget/bid decisions and conversion tracking.
• Strong HubSpot proficiency across sequences, workflows, lifecycle management and reporting.
• Experience designing/executing SEO or content programs with measurable pipeline impact.
• Comfortable translating data from BigQuery, Looker, HubSpot, GA4 and spreadsheets into investment recommendations.
• AI fluency: using AI tools to automate, generate content, analyze data, and move fast.
• Strong written communication for copy, briefs, and strategic recommendations.

Responsibilities

• Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV.
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
• Advise leadership on funnel health, channel ROI, and investment prioritization.
• Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting.
• Own Webflow site: strategy, edits, CMS updates, and new page launches.
• Define and drive the SEO and AEO content strategy, including the competitor hub and LLM citation visibility program.
• Run editorial operations for two founder Substacks and bi-weekly newsletters.
• Oversee contractors for SEO/AEO execution and social content production.
• Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow.
• Design and build onboarding, nurture, sales, and marketing email sequences across both products.
• Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications.
• Maintain and evolve the marketing attribution model; connect pre-signup data to revenue outcomes with engineering.
• Translate data from BigQuery, Looker, HubSpot, GA4, and Sheets into clear recommendations for leadership.
• Own the full martech stack and build AI workflows and automations.

Skills

Demand generation

Solo marketer

HubSpot proficiency

SEO program design

AI fluency

Cross-functional collaboration

Content copywriting

Tools

BigQuery

Looker

GA4

HubSpot

Job description

Relativity is seeking a high-autonomy marketer to own inbound demand generation and marketing-led outbound for Gavel Workflows and Gavel Exec. You will build and run the playbook, own the strategy, tech stack, channels, and reporting, and advise the CEO and cross-functional leadership on where to invest for pipeline and revenue.

As the sole marketer on the team, you will manage paid search and social campaigns, Webflow CMS, and SEO/AE0 initiatives, oversee content cadence and newsletters, and