Remote Demand Gen Lead — B2B SaaS Growth & Campaigns

Follett Learning; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Follett Software is seeking a Demand Generation Specialist to drive acquisition, revenue growth, and profitability by planning, executing, and measuring integrated marketing campaigns. You will translate business priorities into campaigns, collaborate with Marketing, Sales, and analytics, and optimize performance with data-driven insights.

This remote position is open to candidates located in the United States and requires 3–5 years in demand generation, B2B marketing, and experience with

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in demand generation, campaign marketing, digital marketing, or a related B2B marketing role; EdTech experience is a plus.
• Experience learning/appling AI tools, automation, and agentic workflows in marketing.
• Experience managing campaigns across multiple channels (email, paid media, webinars, events, content, partner programs) including success measurement.
• Experience with Salesforce or similar CRM; ability to analyze performance and create reports.

Responsibilities

• Develop, implement, and measure integrated marketing campaigns that drive revenue growth.
• Partner with marketing leaders and cross-functional stakeholders to translate business needs into campaign briefs, audience priorities, messaging, offers, and activation plans.
• Leverage approved AI tools and agentic workflows to improve campaign planning, content development, reporting, optimization, and operational efficiency.
• Coordinate campaign production across channels, maintain visibility into timelines, dependencies, deliverables, and handoffs.
• Ensure consistent brand messaging and positioning across all marketing channels and touchpoints.
• Monitor full-funnel marketing performance to surface insights and optimization opportunities for the Growth Marketing team.
• Prepare regular reports for senior management, providing insights on leading and lagging indicators, revenue performance, market trends, and growth opportunities.
• Create and maintain campaign documentation, calendars, status, and KPI reporting to support consistent execution and shared visibility.
• Create optimization strategies for testing audiences, messaging, content, segmentation, offers, and other tactics to improve engagement and conversion.
• Collaborate with Marketing, Sales, and other go-to-market partners to support lead follow-up, feedback loops, and alignment on acquisition priorities.
• Other duties as assigned.

Skills

Demand generation

Campaign marketing

Digital marketing

B2B marketing

Analytics

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce

Job description

Follett Software is seeking a Demand Generation Specialist to drive acquisition, revenue growth, and profitability by planning, executing, and measuring integrated marketing campaigns. You will translate business priorities into campaigns, collaborate with Marketing, Sales, and analytics, and optimize performance with data-driven insights.

This remote position is open to candidates located in the United States and requires 3–5 years in demand generation, B2B marketing, and experience with