Remote Enterprise Demand Gen Leader

Haus; New York, Northern (NY, KY); Hybrid; USD 230,000 - 250,000; Full time

Benefits offered by this job

Flexible PTO

Equity

Health insurance

WFH stipend

Events & Offsites

Free Lunch

New Parent Leave

Job summary

Haus is seeking a Director of Demand Generation to own the enterprise demand engine, defining ICP and segmentation, and building multi-touch campaigns that convert to pipeline. You will lead data-driven programs, manage a direct report, and collaborate closely with Sales, Product Marketing, and external agencies to scale our enterprise growth.

This remote role requires hands-on leadership, strong analytics, and the ability to drive cross-functional alignment to build scalable demand at Haus.

Qualifications

• 6–10 years of experience in Demand Generation with ownership of a pipeline number.
• Experience building an ABM/enterprise demand motion from the ground up.
• Proven track record of generating pipeline in enterprise environments with long buying cycles.
• Experience defining ICP and messaging for different audiences.
• Hands-on with intent signals and Demand Gen tooling.
• Strong understanding of paid acquisition; ability to set strategy and manage budgets.
• Analytical skills with attribution, funnel reporting, and pipeline modeling.
• Strong track record partnering with Sales.

Responsibilities

• Own our enterprise demand strategy using market data, intent signals, AI, and modern tools.
• Build and run ABM programs around enterprise pain points with multi-step campaigns.
• Partner with Sales on account selection, strategy, and handoffs for pipeline continuity.
• Expand reach to new buying audiences and turn advocacy into demand.
• Own ICP, segmentation, and messaging; work with Product Marketing to differentiate.
• Manage Demand Gen budget and channel strategy across paid, content, email, events, and sponsorships.
• Create a pipeline-driven culture with clear objectives and measurable impact.

Skills

Demand generation

ABM

Pipeline ownership

Analytics

Budget management

Sales collaboration

Paid acquisition

Attribution & funnel reporting

Job description

Haus is seeking a Director of Demand Generation to own the enterprise demand engine, defining ICP and segmentation, and building multi-touch campaigns that convert to pipeline. You will lead data-driven programs, manage a direct report, and collaborate closely with Sales, Product Marketing, and external agencies to scale our enterprise growth.

This remote role requires hands-on leadership, strong analytics, and the ability to drive cross-functional alignment to build scalable demand at Haus.