Senior Demand Generation Manager

Apply; United States; Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Career growth potential

Wellbeing stipend

Health coverage

401k match

Bonus program

Flexible vacation

Birthday/volunteering time off

ERGs

Team events

Parental leave

Job summary

Optro is seeking a Senior Demand Generation Manager to lead integrated demand programs across digital ads, content, email, webinars, events, and direct mail. You will own strategy, measurement, and optimization to drive pipeline and accelerate revenue growth.

Ideal candidates bring 5–7+ years of B2B SaaS demand generation, with a track record of enterprise SaaS marketing and strong collaboration with Product Marketing, Sales, and Operations.

Qualifications

• 5–7+ years of B2B SaaS demand generation or integrated marketing experience.
• Experience marketing enterprise SaaS; knowledge of GRC, Risk, Compliance, Audit, Security or IT/Cyber buyer personas is a plus.
• Proven success building integrated demand generation programs that generate qualified pipeline and influence revenue.

Responsibilities

• Own the demand generation strategy, driving marketing-sourced and marketing-influenced pipeline.
• Develop and execute integrated, multi-channel campaigns across digital advertising, content syndication, email, webinars, virtual events, direct mail, and SDR programs.
• Build campaign strategies aligned to objectives, personas, trends, and enterprise buyer journey.
• Partner with Product Marketing to translate positioning into high-performing campaigns.
• Collaborate with Sales and GTM teams to align on pipeline goals and priorities.
• Drive segmentation, audience strategy, and personalization with cross-functional teams.
• Analyze campaign performance, pipeline contribution, attribution, and ROI to identify optimizations.

Skills

B2B SaaS demand generation

Integrated marketing

Campaign optimization

Analytics & ROI

Cross-functional leadership

Marketing automation

Marketo

Salesforce

Tools

Marketo

Salesforce

Job description

Who We Are

Having surpassed $300M ARR and continuing to grow, Optro helps enterprises transform risk into opportunity through its AI-powered GRC Intelligence Platform. More than 50% of the Fortune 500, including 7 of the Fortune 10, leverage our award-winning technology to move their businesses forward with greater clarity and agility. And our customers love us: Optro is top-rated on G2.comand Gartner Peer Insights. At Optro, we inspire each other to innovate and are proud of what we are producing. We spend each day thinking of new ways to help our customers and contribute to the greater good of our company and our surrounding communities. We are all about assisting each other and breaking through barriers to create the most loved audit, risk, ESG, and InfoSec platform by our customers. This is how we have become one of the 500 fastest-growing tech companies in North America for the seventh year in a row, as ranked by Deloitte!

Why This Role is Exciting

We're looking for a strategic, data-driven Senior Demand Generation Manager to lead integrated demand generation programs. In this role, you'll own the end-to-end strategy, execution, optimization, and performance of multi-channel marketing campaigns that generate qualified pipeline, accelerate revenue growth, and strengthen market awareness.

The ideal candidate is an experienced B2B SaaS marketer who thrives at the intersection of strategy and execution. You'll partner closely with Product Marketing, Sales, Marketing Operations, Content, Creative, and Digital teams to develop scalable programs that engage target prospects and accounts throughout the enterprise buyer journey. You have a strong analytical mindset, excel at cross-functional leadership, and continuously optimize programs based on performance data and market insights.

Key Responsibilities

• Own the demand generation strategy, driving marketing-sourced and marketing-influenced pipeline while supporting revenue goals.

• Develop and execute integrated, multi-channel campaigns across digital advertising (paid social, display, retargeting), content syndication, email, webinars, virtual events, direct mail, and sales development programs.

• Build campaign strategies aligned to business objectives, target personas, industry trends, and the enterprise buyer journey.

• Partner closely with Product Marketing to translate product positioning into high-performing demand generation campaigns.

• Serve as the primary marketing partner to Sales and GTM teams, aligning on pipeline goals, target accounts, campaign priorities, and performance insights.

• Drive segmentation, audience strategy, and campaign personalization in partnership with Sales, Marketing Operations, and Performance Marketing teams.

• Analyze campaign performance, pipeline contribution, attribution, and ROI to identify optimization opportunities and improve program effectiveness.

• Forecast campaign performance and develop plans to achieve pipeline and revenue targets.

• Identify opportunities to scale successful programs while continuously testing new channels, messaging, tactics, and AI to improve conversion rates and marketing spend efficiency.

• Stay informed on competitive activity, industry trends, buyer behavior, and emerging demand generation best practices.

• Present campaign strategy, performance, insights, and recommendations to senior Marketing and Sales leadership.

• Mentor and provide guidance to junior marketers while contributing to demand generation best practices, processes, and operational excellence.

Attributes for a Successful Candidate

• 5-7+ years of B2B SaaS demand generation or integrated marketing experience, with increasing ownership of strategy and business outcomes.

• Experience marketing enterprise SaaS - Knowledge of GRC, Risk, Compliance, Audit, Security, or IT/Cyber buyer personas are a big plus!

• Proven success building integrated demand generation programs that consistently generate qualified pipeline and influence revenue.

• Deep understanding of enterprise buying committees, complex sales cycles, and full-funnel marketing strategies.

• Strong analytical mindset with experience using data to optimize campaigns, prioritize and allocate budget, and measure ROI.

• Experience partnering with Sales leadership and executive stakeholders to drive alignment and business results.

• Advanced experience with marketing automation and CRM platforms such as Marketo and Salesforce.

• Strong project management and organizational skills, with the ability to manage multiple high-impact initiatives simultaneously.

• Excellent communication and presentation skills with experience sharing results and recommendations with senior leadership and cross-functional GTM teams.

• Demonstrated ability to balance strategic thinking with hands-on campaign execution.

• Curious, collaborative, and results-oriented, with a passion for continuous improvement and experimentation.

Perks (United States)

• Launch a career at one of the fastest-growing SaaS companies in North America and EMEA!

• Live your best life (LYBL)! $200/mo for anything that enhances your life

• Comprehensive employee health coverage

• 401(k) with company match

• Competitive compensation & bonus program

• Flexible vacation (exempt) / Accrued vacation (non-exempt)

• Time off for your birthday & volunteering

• Employee resource groups

• Opportunities for team and company-wide get-togethers!

• Parental Leave

*perks may vary based on eligibility/location

Our Company Values

• Customer obsession: It starts and ends here. Consistently ask yourself how what you’re doing creates value for our customers. It’s a mindset.

• Gritty resilience: Make it happen. Find a way. Move fast, stay positive, and do what it takes.

• Drive innovation: Create the future. Continuously improve what exists and invent what’s next.

• Win, together: One team. No silos, no egos. Drive to be the best and support each other’s success.

• Growth mindset: 10x, not 10%. Think in orders of magnitude, not increments. Seek feedback, learn, and improve.

Please note that background checks are required. Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. This role may have access to highly sensitive data, including employee data, customer data, company financials, and proprietary product information. We love building strong partnerships, but please note that Optro cannot accept unsolicited resumes from agencies. Any submissions without a signed agreement in place will not create a fee obligation.

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