Senior Demand Gen Lead: AI-Driven Multi-Channel Campaigns

Workiva Inc.; Northern (KY); Hybrid; USD 106,000 - 185,000; Full time

Benefits offered by this job

Discretionary bonus

RSUs

401(k) match

Benefits package

Job summary

Workiva Inc. seeks a Senior Demand Gen professional to own integrated, multi-channel campaigns across multi-solution SaaS offerings, aligned to GTM priorities and target personas.

You’ll design campaigns from awareness through closed pipeline, translate product narratives into compelling programs, manage briefs and audience segmentation, and drive end-to-end activation with AI-powered personalization and rapid testing.

Qualifications

• 6+ years in B2B SaaS demand generation, campaign management, or revenue marketing.
• Undergraduate Degree required.

Responsibilities

• Own integrated, multi-channel campaigns across multi-solution SaaS.
• Design campaigns across the full demand spectrum from awareness to closed pipeline.
• Translate product narratives into campaign programs that resonate with multiple personas.

Skills

Demand generation

Campaign management

B2B SaaS

ABX frameworks

Marketing automation

CRM platforms

Education

Undergraduate Degree

Tools

Marketo

Salesforce

Job description

Workiva Inc. seeks a Senior Demand Gen professional to own integrated, multi-channel campaigns across multi-solution SaaS offerings, aligned to GTM priorities and target personas.

You’ll design campaigns from awareness through closed pipeline, translate product narratives into compelling programs, manage briefs and audience segmentation, and drive end-to-end activation with AI-powered personalization and rapid testing.