Senior Demand Generation Manager

Workato; San Francisco (CA); On-site; USD 130,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Benefits

Perks

Equity

Job summary

A technology company based in San Francisco is seeking a Senior Demand Generation Campaigns Manager to lead AI-driven marketing campaigns that drive pipeline growth and market leadership. The ideal candidate should have 6–10+ years of B2B demand generation experience and a solid background in marketing AI solutions. This high-impact role requires cross-functional leadership and significant contributions to revenue. Competitive compensation and benefits include a base pay ranging from $130,000 to $180,000 plus bonuses.

Qualifications

• 6–10+ years of B2B demand generation or integrated campaign experience.
• Proven experience marketing AI, ML, automation, data platforms, or advanced technology.
• Demonstrated success driving pipeline growth through integrated campaigns.

Responsibilities

• Lead AI-driven integrated marketing campaigns that accelerate pipeline growth.
• Develop full-funnel programs that drive awareness and engagement.
• Own pipeline generation from AI integrated campaigns.

Skills

B2B demand generation

AI marketing

Campaign strategy

Stakeholder management

Tools

Marketo

HubSpot

Pardot

Salesforce

Job description

Responsibilities

We’re seeking a strategic and execution‑oriented Senior Demand Generation Campaigns Manager to lead AI‑driven integrated marketing campaigns that accelerate pipeline growth and market leadership. This role will own the strategy, execution, and optimization of full‑funnel campaigns centered on AI solutions and messaging.

You will play a critical role in translating AI product innovation and positioning into scalable, high‑performing campaigns that resonate with technical and business audiences. This position requires a strong background in AI marketing, experience bringing complex AI offerings to market, and the ability to lead cross‑functional stakeholders across Product Marketing, Sales, Field Marketing, and Marketing Operations.

This is a senior individual contributor role with high visibility and significant impact on revenue.

Lead AI‑Focused Integrated Campaign Strategy

Own end‑to‑end strategy and execution of multi‑channel campaigns focused on AI solutions and use cases from New Logo to Expansion audiences.

Develop full‑funnel programs that drive awareness, education, engagement, and pipeline for AI‑related offerings.

Translate complex AI capabilities (ML, GenAI, automation, data intelligence, etc.) into compelling, outcome‑driven campaign narratives.

Orchestrate integrated campaigns across email, paid media, webinars/events, content syndication, ABM, social, and web.

Partner with Marketing Ops to design scalable campaign architectures in marketing automation platforms.

Implement sophisticated nurture tracks tailored to AI buyer personas (technical, business, executive).

Own experimentation strategy including A/B testing, messaging refinement, and performance optimization.

Align Messaging & Go‑to‑Market

Collaborate closely with Product Marketing to bring AI positioning, competitive differentiation, and use‑case storytelling into campaigns.

Partner with Sales and SDR leadership to align campaigns to pipeline goals and ensure strong follow‑up motions.

Develop enablement materials that support AI campaign launches and field activation.

Own Performance & Pipeline Impact

Own pipeline generation from AI integrated campaigns.

Build reporting frameworks and dashboards to measure AI campaign performance and ROI.

Conduct post‑campaign analysis and translate insights into strategic improvements.

Leverage intent data, behavioral signals, and AI‑driven insights to improve targeting and personalization.

Stay current on AI market trends, buyer behavior shifts, and emerging AI use cases.

Act as a thought partner to leadership on AI go‑to‑market strategy.

Requirements

• 6–10+ years of B2B demand generation or integrated campaign experience.
• Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions.
• Demonstrated success driving pipeline growth through full‑funnel integrated campaigns.
• Deep understanding of how to position complex AI offerings for both technical and executive audiences.
• Hands‑on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce).
• Strong analytical expertise with experience tying campaign performance to revenue impact.
• Experience running account‑based or targeted AI campaigns.

Soft Skills / Personal Characteristics

• Ability to operate strategically while executing at a detailed level.
• Excellent cross‑functional leadership and stakeholder management skills.

Why You’ll Love This Role

• High‑impact role driving AI category leadership and pipeline growth.
• Ownership of strategic, visible initiatives tied directly to revenue.
• Opportunity to shape AI go‑to‑market strategy at scale.
• Collaborative, high‑performing marketing team.
• Competitive compensation and benefits.
• For California applicants, the base pay for this role may range between $130,000 - $180,000 plus bonus, benefits, perks, and equity.

Equal Employment Opportunity

As set forth in Workato’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.