Senior Campaign Manager

Workiva Inc.; Northern (KY); Hybrid; USD 106,000 - 185,000; Full time

Benefits offered by this job

Discretionary bonus

RSUs

401(k) match

Benefits package

Job summary

Workiva Inc. seeks a Senior Demand Gen professional to own integrated, multi-channel campaigns across multi-solution SaaS offerings, aligned to GTM priorities and target personas.

You’ll design campaigns from awareness through closed pipeline, translate product narratives into compelling programs, manage briefs and audience segmentation, and drive end-to-end activation with AI-powered personalization and rapid testing.

Qualifications

• 6+ years in B2B SaaS demand generation, campaign management, or revenue marketing.
• Undergraduate Degree required.

Responsibilities

• Own integrated, multi-channel campaigns across multi-solution SaaS.
• Design campaigns across the full demand spectrum from awareness to closed pipeline.
• Translate product narratives into campaign programs that resonate with multiple personas.

Skills

Demand generation

Campaign management

B2B SaaS

ABX frameworks

Marketing automation

CRM platforms

Education

Undergraduate Degree

Tools

Marketo

Salesforce

Job description

What You’ll Do

Develop and own integrated, multi-touch campaign plans aligned to Workiva's GTM priorities across multi-solution expansion, and net new logo acquisition

Design campaigns across the full demand spectrum: awareness through closed pipeline

Build and manage campaign briefs, campaign messaging frameworks, audience segmentation, and channel activation plans — end to end

Translate product and solution narratives into campaign programs that resonate with multiple personas across buying groups

Orchestrate campaign components across internal stakeholders to ensure on-time, on-brief delivery

Actively integrate AI into campaign workflows — targeting personalization at scale, content acceleration, and faster testing cycles

Performance & Reporting

Own campaign reporting across pipeline contribution, channel efficiency, conversion rates, and spend performance

Apply testing and attribution frameworks to optimize channel mix and improve demand efficiency — targeting a 10% YoY improvement in marketing efficiency ratio

Present performance insights and recommendations to the Demand Gen leadership team and cross-functional partners

What Great Looks Like

Pipeline you own is predictable — you can tell leadership exactly what's in market, what's converting, and why

You foster a strong, collaborative partnership with the sales team, ensuring marketing programs deliver clear, measurable value directly to their pipeline

You are a proactive self-starter who naturally takes ownership, driving initiatives forward with confidence and autonomy

You use data to make decisions, not to justify decisions already made

You bring a thoughtful, well-informed perspective on channel strategy

What You’ll Need

• 6+ years in B2B SaaS demand generation, campaign management, or revenue marketing
• Undergraduate Degree

Preferred Qualifications

• Proven track record owning integrated campaigns across multiple channels — not just executing tasks within a channel
• Experience managing or working with paid media programs (Search, Social, Display, CTV, Content Syndication) with real budget accountability
• Strong understanding of ABX frameworks and enterprise sales cycles
• Proficiency in marketing automation and CRM platforms (Marketo, Salesforce, or equivalents)
• Demonstrated ability to build and own performance dashboards and attribution reporting
• Strong written and verbal communication — you write clear briefs, crisp exec summaries, and can present data coherently
• Experience in a platform-first or multi-solution SaaS environment
• Experience activating partner co-marketing campaigns
• Hands-on experience with AI tools applied to campaign personalization, content creation, or performance analysis

Travel Requirements & Working Conditions

Up to 25% travel for customer and internal meetings

Reliable internet access for any period of time working remotely and not in a Workiva office

How You’ll Be Rewarded

• Salary range in the US: $106,000.00 - $185,000.00
• A discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Why Join Workiva

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world. At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic. Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [e-mail].

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.