Senior AI-Powered Campaigns Manager — SaaS

ServiceTrade; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical / Dental / Vision (via Cigna &

Health Savings Account (HSA)

401(k) with employer match

Flexible PTO

Parental Leave

Volunteer Time Off

Employee Reimbursement Program

Job summary

ServiceTrade seeks a Senior Integrated Campaigns Marketing Manager to lead multi‑channel demand generation and revenue impact across email, paid media, webinars, and ABM initiatives. You will translate business priorities into go‑to‑market execution with cross‑functional collaboration.

You will own campaign strategy, activation, and performance, leverage AI tools for research and optimization, and partner with Brand, Content, Events, and Product Marketing to scale campaigns that drive awareness

Qualifications

• 5+ years of experience leading integrated B2B marketing campaigns (SaaS preferred).
• Experience owning KPIs such as MQLs, engagement, pipeline influence, and revenue contribution.
• Strong cross-functional collaboration across Brand, Content, Events, Product Marketing, and Sales.
• Familiarity with ABM programs (1:many/1:few) and paid media.
• Comfort with AI tools to accelerate campaign research, messaging, and testing.

Responsibilities

• Lead the development of integrated campaign strategies aligned to growth, product initiatives, and revenue targets.
• Define audience segmentation, offers, and full-funnel activation plans.
• Own campaign activation across email, paid media, nurture streams, landing pages, webinars, and events.
• Partner with Brand, Content, Events, and Product Marketing to create cohesive activation plans.
• Design ABM programs for priority accounts with multi‑channel touchpoints in collaboration with Sales.
• Utilize AI to improve planning, personalization, speed, and efficiency; ensure quality control before launch.
• Analyze performance, optimize campaigns in-flight, and ensure accurate attribution.

Skills

Integrated Campaigns

B2B Marketing

Cross-functional collaboration

AI in marketing

KPIs & performance

ABM

Campaign strategy

Education

Bachelor’s degree in Marketing/Communications

Tools

HubSpot

Salesforce

WordPress

6sense/Demandbase/UserGems

Job description

ServiceTrade seeks a Senior Integrated Campaigns Marketing Manager to lead multi‑channel demand generation and revenue impact across email, paid media, webinars, and ABM initiatives. You will translate business priorities into go‑to‑market execution with cross‑functional collaboration.

You will own campaign strategy, activation, and performance, leverage AI tools for research and optimization, and partner with Brand, Content, Events, and Product Marketing to scale campaigns that drive awareness