Senior Demand Gen Lead — AI-Driven Growth

Speedrun Talent Network; San Francisco (CA); On-site; USD 190,000 - 260,000; Full time

Benefits offered by this job

OTE bonus

Equity

Benefits

Job summary

Backstory, a leading AI-powered answers platform for sales teams, seeks a Senior Manager of Demand Generation to own how buyers find us and convert into pipeline. This AI-first marketing role blends strategy with hands-on execution across paid media, SEO, and AI discovery, reporting to the SVP of Marketing.

You will build automated AI workflows, manage agencies, optimize landing pages and nurture programs, and drive multi-channel campaigns to achieve enterprise pipeline targets.

Qualifications

• 6+ years in Demand Generation / Growth Marketing at a high-growth B2B SaaS or enterprise AI startup.
• AI-Forward Operator: Proven track record of testing and integrating cutting-edge AI software into campaign operations using tools like Clay, Make/n8n, LLM prompts, and AI creative suites.
• Proven Pipeline Ownership: Track record of owning a qualified enterprise pipeline number and managing paid digital budgets end-to-end.
• Full-Funnel & Lifecycle Mastery: Strong experience managing paid performance, CRO, and automated email nurture streams
• Data & Attribution Rigor: Fluency in CAC, payback periods, multi-touch attribution, and CRM/MAP reporting (Salesforce, HubSpot/Marketo).
• Cross-Functional Partner: Ability to work smoothly alongside Product Marketing, Creative Directors, and Sales to turn messaging and content into scalable pipeline.
• Curiosity, collaboration and a focus on impact.

Responsibilities

• Own paid acquisition and performance marketing across paid search, paid social, display, and digital ABM, optimizing toward pipeline, CAC, and payback.
• Manage performance marketing agency partners, driving strong execution, creative output, experimentation, and efficient campaign performance.
• Lead SEO and AI-driven discovery (AEO) across Google, ChatGPT, Perplexity, Gemini, Claude, and other emerging channels, including technical SEO, content strategy, schema, and site health.
• Own Backstory’s Share of Model strategy, increasing brand visibility, citations, and recommendations across AI answer engines relative to competitors.
• Build AI-powered campaign automation using tools like Clay, Make, n8n, LLM prompts, and AI creative tools to scale enrichment, personalization, research, and campaign execution.
• Own web performance and CRO, continuously testing landing pages, messaging, offers, and user experiences to increase qualified conversions and pipeline.
• Lead lifecycle nurture and funnel optimization, improving segmentation, messaging, sequences, and conversion across MQL -> SQL -> Opportunity.
• Co-own integrated campaign strategy and pipeline performance with the SVP of Marketing, aligning paid, search, content, and distribution while measuring impact through multi-touch attribution.
• Drive performance creative strategy, partnering with Creative and agencies to develop, test, and optimize campaign assets based on CTR, conversion, and pipeline contribution.

Skills

Demand Generation

Growth Marketing

Full-Funnel Marketing

Lifecycle Marketing

Cross-Functional Collaboration

Tools

Clay

Make

n8n

LLM prompts

AI creative tools

Job description

Backstory, a leading AI-powered answers platform for sales teams, seeks a Senior Manager of Demand Generation to own how buyers find us and convert into pipeline. This AI-first marketing role blends strategy with hands-on execution across paid media, SEO, and AI discovery, reporting to the SVP of Marketing.

You will build automated AI workflows, manage agencies, optimize landing pages and nurture programs, and drive multi-channel campaigns to achieve enterprise pipeline targets.