Senior Demand Gen Lead — AI-Driven Enterprise B2B

Red Oak; Austin (TX); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity (EOP)

Health coverage

401(k)

PTO 20 days

Family leave

Life insurance

Job summary

Red Oak is building a high-velocity demand generation engine focused on financial services. The role owns the end-to-end demand pipeline within a marketing team responsible for always-on programs, search visibility, website conversions, and ABM coordination with outbound and enterprise sales.

You will lead paid and organic campaigns, webinars, and AI-driven optimization. The ideal candidate has 3–5 years in B2B demand generation, hands-on marketing execution, and a track record in enterprise

Qualifications

• 3–5 years in B2B demand generation leading a pipeline number
• Background in B2B demand gen serving enterprise or considered-sale markets
• Hands-on channel execution across paid search, paid social, and content distribution
• Strong organic search capability and SEO strategy for B2B
• ABM experience with outbound and sales
• Fluency in HubSpot and Salesforce with campaign reporting
• AI fluency in campaign development, research, and reporting
• Experience in financial services, fintech, or regulated B2B markets is a plus

Responsibilities

• Build and run always-on demand programs across paid and organic channels
• Own acquisition webinars end to end from topic to pipeline
• Own organic search and optimize for visibility and rivals
• Manage website as revenue surface with landing pages and forms
• Create target account lists and run account-level advertising with sales
• Brief and manage the paid media agency and allocate budget monthly
• Oversee demand-side tooling and AI-assisted workstreams
• Utilize AI for campaign development, research, and reporting

Skills

B2B demand gen

Enterprise marketing

Campaign execution

SEO content strategy

ABM

HubSpot & Salesforce

AI in marketing

Financial services experience

Tools

Google Ads

Microsoft Ads

LinkedIn Ads

Meta Ads

Job description

Red Oak is building a high-velocity demand generation engine focused on financial services. The role owns the end-to-end demand pipeline within a marketing team responsible for always-on programs, search visibility, website conversions, and ABM coordination with outbound and enterprise sales.

You will lead paid and organic campaigns, webinars, and AI-driven optimization. The ideal candidate has 3–5 years in B2B demand generation, hands-on marketing execution, and a track record in enterprise