B2B Demand Gen Lead — AI-Driven Pipeline & Growth

SG Talent; Austin (TX); Hybrid; USD 90,000 - 140,000; Full time

Job summary

SG Talent partners with a growing B2B technology company to hire a Demand Generation Manager who will own its always-on demand engine. This hands-on growth marketer will cover paid acquisition, organic search, website conversion, webinars and ABM to create measurable new-business pipeline.

You’ll own channel strategy, digital budget, and performance, collaborating with sales and marketing leadership to continuously improve demand generation and conversions.

Qualifications

• 3–5 years of experience in B2B demand generation.
• Own or be accountable for a pipeline target.
• Hands-on experience building and optimizing campaigns across paid digital channels.
• Experience with Google Ads, LinkedIn Ads and other major paid media platforms.
• Strong understanding of organic SEO, including keyword strategy, content optimization and on-page/technical fundamentals.
• Experience with account-based marketing in partnership with sales or outbound teams.
• Strong working knowledge of HubSpot and Salesforce, particularly campaign reporting, attribution and lead routing.

Responsibilities

• Build and manage always-on demand generation programs across paid search, paid social, content syndication and retargeting.
• Own channel mix and regularly optimize investment based on pipeline and performance data.
• Manage paid campaigns across platforms including Google Ads, Microsoft Ads, LinkedIn and Meta.
• Own acquisition-focused webinars from topic selection and promotion through registration, follow-up and pipeline measurement.
• Develop and execute organic search strategy across traditional SEO as well as emerging AEO and GEO / generative search.
• Improve the company website as a revenue-generating channel, including landing pages, conversion paths, forms, testing and lead routing.
• Build and execute account-based marketing campaigns targeting strategic new-business accounts.
• Partner closely with sales and outbound teams on target-account strategy and activation.
• Work alongside and help direct an external paid media agency.
• Own and manage the digital marketing budget, reallocating spend based on performance.
• Report on demand-generation performance including pipeline created, cost per opportunity and conversion by channel and audience segment.

Skills

B2B demand gen

Paid campaigns

SEO

ABM

HubSpot

Salesforce

Campaign reporting

Budget management

Conversion optimization

AI marketing

Tools

Google Ads

LinkedIn Ads

Meta Ads

Microsoft Ads

Job description

SG Talent partners with a growing B2B technology company to hire a Demand Generation Manager who will own its always-on demand engine. This hands-on growth marketer will cover paid acquisition, organic search, website conversion, webinars and ABM to create measurable new-business pipeline.

You’ll own channel strategy, digital budget, and performance, collaborating with sales and marketing leadership to continuously improve demand generation and conversions.