Growth Marketing Manager

Archetype AI Inc.; San Mateo (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Archetype AI Inc. is seeking a Demand Generations Lead to scale marketing-sourced pipeline, owning the demand strategy and pipeline targets.

You’ll build programs with a small, capable team and partner closely with Sales, RevOps, Product Marketing and Communications to help bring Archetype’s new AI category to market. This is a hands-on role where you’ll plan programs and build them, drive an evidence-based ICP, and lead a growth marketer to run multi-channel campaigns end to end, including

Qualifications

• 10+ years in B2B demand generation at scale, including Series A–C environments.
• Proven ability to build a repeatable, marketing-sourced pipeline engine.
• Experience planning multi-channel programs across ABM, paid, email, events and outbound.
• Hands-on use of Salesforce, HubSpot and modern GTM tools such as Clay and HeyReach.
• Daily use of AI in campaign work, from targeting to reporting.

Responsibilities

• Own marketing-sourced pipeline and quarterly target attainment.
• Develop an evidence-based ICP and tiered target account program for Sales.
• Build agent-first and self-serve funnels turning visitors into opportunities.
• Ensure measurable pipeline from Tier 1 events and key partners, including AWS.
• Lead a growth marketer to run multi-channel campaigns end to end.

Skills

Demand generation

B2B

Multi-channel campaigns

Salesforce

HubSpot

GTM tools

AI in campaigns

Technical buyers

Tools

Salesforce

HubSpot

Clay

HeyReach

Job description

About Us

At Archetype AI, we’re building the world’s first physical AI platform to bring artificial intelligence into the real world. Our foundation model, Newton, understands the physical world through objective sensor data and generates real-time insights into complex physical behaviors, from industrial machinery and systems to wearable devices and smart environments.

Formed by a high-caliber team from Google and backed by one of Silicon Valley’s most renowned venture funds, Archetype AI is at Series A and rapidly advancing its technology for the next big leap. This is a unique opportunity to join an exciting, fast-growing AI team based in the heart of Silicon Valley.

About the Role

We’re hiring a Demand Generations Lead to scale marketing-sourced pipeline. You’ll set the demand strategy, own the pipeline target, and create the campaigns that bring new customers to Archetype.

It’s a hands-on role. You’ll plan programs and build them too, working with a small, capable team and partnering closely with Sales, RevOps, Product Marketing and Communications. You’ll help shape how a new category finds its buyers.

What You’ll Own

• Marketing-sourced pipeline that hits quarterly qualified-opportunity targets.

• An evidence-based ICP and tiered target account program that Sales sells against.

• Agent-first and self-serve funnels that turn web visitors and trial users into qualified opportunities.

• Measurable pipeline from every Tier 1 event and key partner, including AWS.

• An AI-native demand stack, plus hiring and leading a growth marketer who runs multi-channel campaigns end to end.

Key Qualifications

• 10+ years in B2B demand generation, including leading demand at a Series A to C company.

• Experience building a repeatable, marketing-sourced pipeline engine from founder-led or early-stage sales.

• Experience planning and running multi-channel programs across ABM, paid, email, events and outbound.

• Hands-on expertise with Salesforce, HubSpot and modern GTM tools such as Clay and HeyReach.

• Daily use of AI in campaign work, from targeting and personalization to testing and reporting.

• Ability to learn a complex technical product and market it to operators and technical buyers.

Nice to Have

• Experience marketing to industrial, manufacturing, energy or ISV buyers.

• Background in product-led or self-serve motions alongside enterprise sales.

• Experience with hyperscaler or partner co-sell programs, especially AWS.