Demand Gen Lead - B2B Pipeline & ABM Growth

Archetype AI Inc.; San Mateo (CA); On-site; USD 150,000 - 230,000; Full time

Job summary

Archetype AI Inc. is seeking a Demand Generations Lead to scale marketing-sourced pipeline from our fast-growing AI startup in Silicon Valley. You’ll set the demand strategy, own the pipeline target, and create campaigns that bring new customers to Archetype AI Inc.

You’ll work hands-on with Sales, RevOps, Product Marketing and Communications, shaping how a new category finds its buyers and building an evidence-based ICP and tiered target account program.

Qualifications

• 10+ years in B2B demand generation at a Series A–C company.
• Experience building a repeatable marketing-sourced pipeline engine from founder-led or early-stage sales.
• Experience planning and running multi-channel programs across ABM, paid, email, events and outbound.
• Hands-on with Salesforce, HubSpot and modern GTM tools such as Clay and HeyReach.
• Daily use of AI in campaign work, from targeting and personalization to testing and reporting.
• Ability to learn a complex technical product and market it to operators and technical buyers.

Responsibilities

• Marketing-sourced pipeline that hits quarterly qualified-opportunity targets.
• ICP and tiered target account program that Sales sells against.
• Agent-first and self-serve funnels that turn web visitors and trial users into qualified opportunities.
• Measurable pipeline from every Tier 1 event and key partner, including AWS.
• Own an AI-native demand stack and lead a growth marketer who runs multi-channel campaigns end to end.

Skills

Demand generation

B2B marketing

Multi-channel campaigns

Tools

Salesforce

HubSpot

Clay

HeyReach

Job description

Archetype AI Inc. is seeking a Demand Generations Lead to scale marketing-sourced pipeline from our fast-growing AI startup in Silicon Valley. You’ll set the demand strategy, own the pipeline target, and create campaigns that bring new customers to Archetype AI Inc.

You’ll work hands-on with Sales, RevOps, Product Marketing and Communications, shaping how a new category finds its buyers and building an evidence-based ICP and tiered target account program.