Director of Programmatic Growth & Strategy

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 121,000 - 194,000; Full time

Job summary

Zenith, a leading Publicis Groupe media agency in New York, seeks a Director to lead programmatic campaigns across Display, Social, Mobile, Native and Video, guiding strategy and execution for top clients.

You will mentor 4–6 team members, elevate client conversations, and collaborate with Strategy and Activation to drive growth while ensuring QA, performance, and best-practice sharing across the team.

Qualifications

• Four-year college degree.
• Understanding of programmatic digital media planning & buying elements.
• Excellent communication, presentation and writing skills.
• Ability to organize and manage detailed work, as well as work independently and balance multiple tasks.
• 7+ years of integrated marketing agency experience managing Display, Video, Social, Native, Mobile, and/or Search Programmatic Media Buying (some hands-on buying experience mandatory).
• 3+ years of people management experience, managing 3-5 reports in an account management/client services team.
• Full working knowledge of programmatic technology, including vast knowledge of the general programmatic space (DSP marketplace, programmatic planning tools, best practices, Ad Networks, Exchanges, PMPs).
• Proficiency in Microsoft Office solutions.

Responsibilities

• Focus on the overall health and growth of assigned Zenith accounts, including the oversight of programmatic strategy, individual campaign proposal development and meaningful post-buy recaps.
• Work with Strategy and Activation media teams to respond to communicate service offerings, and to identify and deliver new solutions in a collaborative fashion.
• Manage and inspire 4-6 direct reports
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosities
• Assist in the growth of junior team members through regular 1:1 meetings, identifying technical and career development opportunities, being a sounding board for questions and mentor to share addressable media experiences and applications
• Lead regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance
• Bring executional knowledge of the Private Marketplace (PMP) landscape (strategy, negotiation and proper technical execution) to the team and organization
• Ensure team operations and client deliverables are commensurate with client goals and strategic vision of the business
• Promote programmatic media buying practices throughout the organization with education (formal or informal) to further Zenith’s industry-leading Digital practice
• Contribute strategic insight in new business efforts, determine optimal staffing assignments for existing clients and new business scenarios
• Adopt established account management standards and enhance campaign best practices through hands-on experience in programmatic media buying
• Maintain accountability for QA procedures across upcoming, live and ending campaigns
• Fiscally accountable to senior executive team for revenue and group spend
• Experience with CPG, Retail, Telco and/or Finance clients highly desirable but not required

Skills

Programmatic buying

People management

Client services

Strategic planning

Digital advertising

Communication skills

DSP knowledge

Education

Four-year college degree

Tools

Microsoft Office

Job description

Zenith, a leading Publicis Groupe media agency in New York, seeks a Director to lead programmatic campaigns across Display, Social, Mobile, Native and Video, guiding strategy and execution for top clients.

You will mentor 4–6 team members, elevate client conversations, and collaborate with Strategy and Activation to drive growth while ensuring QA, performance, and best-practice sharing across the team.