Senior Data Insights Strategist

Publicis Group; New York (NY); On-site; USD 73,150 - 112,554; Full time

Benefits offered by this job

Medical coverage

Dental, Vision

Disability

401K

Paid time off

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Zenith Analytics, part of Publicis Groupe, seeks a Senior Analyst in New York to design data strategies that tie client marketing to business goals. You will pull data from multiple sources and build compelling narratives for leadership and clients.

Collaborate with the Business Planning and Activation teams, wrangling large datasets, and delivering actionable insights through polished presentations and reports—while expanding your expertise in digital and traditional advertising analytics.

Qualifications

• 2+ years of experience in media or related field.
• Bachelor’s degree in a related field.
• Ability to communicate complex ideas to clients.
• Experience with querying relational databases.
• Experience with Ad Servers, Measurement Vendors, BI Software.
• Strong understanding of traditional and digital advertising, strategy and measurement.
• Advanced Excel skills (macros, formulas, pivot tables).
• Ability to manipulate large data sets to answer business questions.
• Knowledge of online advertising channels (Search, Display, Email, Social).
• Experience with third party research partners such as DISQO, Dynata, GfK, Nielsen, and Comscore.

Responsibilities

• Pull and arrange data from multiple sources to generate insights.
• Build presentations and reports that tell the client story.
• Collaborate with Manager to learn efficient data wrangling methods.
• Support analysts in delivering data-driven marketing insights.

Tools

Ad Servers

Measurement Vendors

BI Software

CDPs

DMPs

MMPs

DSP Platforms

Job description

Zenith Analytics, part of Publicis Groupe, seeks a Senior Analyst in New York to design data strategies that tie client marketing to business goals. You will pull data from multiple sources and build compelling narratives for leadership and clients.

Collaborate with the Business Planning and Activation teams, wrangling large datasets, and delivering actionable insights through polished presentations and reports—while expanding your expertise in digital and traditional advertising analytics.