VP of Analytics & Data Strategy

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 168,000 - 222,000; Full time

Benefits offered by this job

Medical coverage

401(k) plan

Parental leave

Tuition reimbursement

Job summary

Zenith, part of Publicis Groupe, seeks a Vice President of Analytics in the United States to lead teams, shape campaign measurement plans, and deliver data-driven insights for high-profile clients. You will mentor managers, present to executives, and drive analytics strategy across our brands.

You will guide the development of measurement frameworks, collaborate with engineering and product teams, and contribute to client-facing storytelling with a strong emphasis on data excellence and outcomes.

Qualifications

• B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
• 10+ years of experience in Analytics
• 5+ years in managerial and client-facing roles
• Agency experience highly preferred
• Knowledge of Digital Media and Marketing/Advertising industries highly preferred
• Experience with Python, R, SQL
• Experience with relational databases and data tooling
• Ability to present to executive level clients
• Experience with ad tech and measurement tools
• Expertise in analytics methods: statistics, MMM, attribution

Responsibilities

• Mentor and coach Managers; ensure day-to-day deliverables for accounts.
• Develop campaign measurement plans based on client needs and tell data-driven stories.
• Formulate a vision for accounts and propagate it across teams.
• Serve as a face of the brand to external clients; collaborate with SVP, Analytics.
• Drive client satisfaction and strategic guidance for analytics initiatives

Skills

Data storytelling

Client leadership

Python

SQL

Agency experience

Digital media

Mentoring

Education

Bachelor's degree

Tools

None

Job description

Zenith, part of Publicis Groupe, seeks a Vice President of Analytics in the United States to lead teams, shape campaign measurement plans, and deliver data-driven insights for high-profile clients. You will mentor managers, present to executives, and drive analytics strategy across our brands.

You will guide the development of measurement frameworks, collaborate with engineering and product teams, and contribute to client-facing storytelling with a strong emphasis on data excellence and outcomes.