Director, Data & Platform Solutions

Publicis Groupe; New York (NY); On-site; USD 135,000 - 181,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Job summary

Zenith, part of Publicis Groupe, seeks a Director of Data & Platform Solutions in New York to activate audience data and manage the DMP ecosystem. You will work with DSP/Programmatic Strategy and Attribution teams to drive smarter media investments.

The role requires extensive experience with data-driven media, reporting, and cross-functional collaboration, delivering insights that optimize client investments.

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or Data Science.
• 8+ years of experience in digital media, ad technology, ad operations, or analytics.
• Strong interpersonal, verbal, written communication, and presentation skills.
• Ability to manage multiple, competing priorities and projects.

Responsibilities

• Manage day-to-day DMP operations.
• Execute on audience data to impact media strategies for client account(s).
• Define audiences, share data with partners, and track performance reports.
• Integrate with the media planning team to centralize the DMP for smarter planning.
• Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations).
• Maintain knowledge of current DMP/Programmatic media trends.

Skills

Digital media

Ad technology

Analytics

Communication

Education

B.A./B.S. in Marketing/Advertising/Data Science

Job description

Company description

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

The Data and Platform Solutions group is a specialized team within the agency acting as digital data and ad technology experts. Audience data can help inform media decisions and this position supports this process with the media team. This will include collaboration with internal groups who own DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.

The Director, Data & Platform Solutions will specifically be responsible for activating audience data and managing the technology platforms that drive better marketing decisions. This highly motivated, detail-oriented individual manages processes around targeting data, generates reports to understand key insights, and overall executes on the client's investments in data and the DMP.

Responsibilities

• Manage day-to-day DMP operations
• Execute on audience data to impact media strategies for client account(s)
• Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups
• Integrate with the media planning team to make the DMP a central tool for smarter planning
• Act as internal resource to demonstrate agency knowledge of data strategies
• Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations, etc.)
• Maintain knowledge of current DMP/Programmatic media trends

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or Data Science
• 8+ years of experience preferred in digital media, ad technology, ad operations, or analytics
• Self-starter who is quick to learn and eager to contribute
• Excellent interpersonal, verbal, written communication, and presentation skills
• Experience managing multiple, competing priorities, duties and/or projects
• Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

Additional information

Our Publicis Groupe's motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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Compensation Range: USD $135,375.00 - USD $181,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/17/2026.