Director, Data & Platform Strategy

Publicis Groupe; New York (NY); On-site; USD 135,000 - 181,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Job summary

Zenith, part of Publicis Groupe, seeks a Director of Data & Platform Solutions in New York to activate audience data and manage the DMP ecosystem. You will work with DSP/Programmatic Strategy and Attribution teams to drive smarter media investments.

The role requires extensive experience with data-driven media, reporting, and cross-functional collaboration, delivering insights that optimize client investments.

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or Data Science.
• 8+ years of experience in digital media, ad technology, ad operations, or analytics.
• Strong interpersonal, verbal, written communication, and presentation skills.
• Ability to manage multiple, competing priorities and projects.

Responsibilities

• Manage day-to-day DMP operations.
• Execute on audience data to impact media strategies for client account(s).
• Define audiences, share data with partners, and track performance reports.
• Integrate with the media planning team to centralize the DMP for smarter planning.
• Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations).
• Maintain knowledge of current DMP/Programmatic media trends.

Skills

Digital media

Ad technology

Analytics

Communication

Education

B.A./B.S. in Marketing/Advertising/Data Science

Job description

Zenith, part of Publicis Groupe, seeks a Director of Data & Platform Solutions in New York to activate audience data and manage the DMP ecosystem. You will work with DSP/Programmatic Strategy and Attribution teams to drive smarter media investments.

The role requires extensive experience with data-driven media, reporting, and cross-functional collaboration, delivering insights that optimize client investments.