Senior Data & Analytics Growth Lead

Socket.dev; Boston (MA); On-site; USD 112,000 - 172,000; Full time

Job summary

Digitas in Boston seeks an Associate Director to lead strategic data-driven growth for client campaigns, site optimization, and testing strategy. You will guide teams, expand client work, and evaluate new data opportunities to deliver measurable results.

The role requires strong analytics, leadership, and knowledge of digital data technologies, with a focus on driving Marketing outcomes across Media, Creative, CRM, and eCommerce. We value collaboration and fast-paced execution.

Qualifications

• Extensive analytics/strategy experience in advertising or related field.
• Strong communication and multi-project management skills.
• Experience leading a team and client relationships.
• Proficiency with modern statistical learning methods and data tech.

Responsibilities

• Partner with client and internal teams; develop data-driven marketing strategies.
• Expand client work; build recommended approaches and scope.
• Evaluate new online/offline data opportunities (sources/tech).
• Foster data-enabled creative thinking across Marketing (Media, Creative, CRM, eCommerce).
• Oversee project execution; implement best practices.
• Encourage collaboration and career growth across the department.

Skills

Client management

Team leadership

Analytical thinking

Statistical learning

Digital analytics

Fast-paced

AI tools familiarity

Education

Bachelor's degree

Advanced degree a plus

Tools

Google Analytics

DMPs

Pixel tracking

Site tagging

Job description

Digitas in Boston seeks an Associate Director to lead strategic data-driven growth for client campaigns, site optimization, and testing strategy. You will guide teams, expand client work, and evaluate new data opportunities to deliver measurable results.

The role requires strong analytics, leadership, and knowledge of digital data technologies, with a focus on driving Marketing outcomes across Media, Creative, CRM, and eCommerce. We value collaboration and fast-paced execution.