Data & Analytics Manager: Growth & Insights Lead

Digitas North America; Boston (MA); On-site; USD 88,540 - 135,632; Full time

Job summary

Digitas North America is seeking an experienced Manager – Data & Analysis to lead a team of analysts and deliver strategic, data-driven recommendations that align with client goals. You will partner with internal teams to optimize campaigns and measure impact across channels, including digital and offline efforts.

The role emphasizes driving growth through analytics, staying ahead of industry trends, and leveraging AI tools to ideate and research new opportunities in marketing measurement and

Qualifications

• Typically 5–7 years of analytics or strategy experience in advertising/agency/consulting/ad tech.
• Experience managing a team and driving client results with data-driven insights.
• Strong analytical, critical thinking, and problem-solving skills.
• Experience with modern statistical learning methods (regression, classification, supervised/unsupervised learning).
• Knowledge of digital data technologies (DMPs, GA, pixel tracking, tagging).
• Interest in online advertising trends and ability to thrive in fast-paced environments.

Responsibilities

• Provide and present strategic data-driven recommendations across channels to improve ROI.
• Collaborate with internal partners to optimize client budgets and programs.
• Lead Analysts and Senior Analysts through client reporting and growth.
• Serve as client/internal resource on industry trends and analytics tools.
• Evaluate new data opportunities and technologies to support marketing activities.

Skills

Analytics experience

Team management

Analytical skills

Statistical learning

Digital analytics tools

Generative AI tools

Passion for online advertising

Education

Bachelor's degree

Advanced degree

Tools

DMPs

Google Analytics

Pixel tracking

Site tagging

Job description

Digitas North America is seeking an experienced Manager – Data & Analysis to lead a team of analysts and deliver strategic, data-driven recommendations that align with client goals. You will partner with internal teams to optimize campaigns and measure impact across channels, including digital and offline efforts.

The role emphasizes driving growth through analytics, staying ahead of industry trends, and leveraging AI tools to ideate and research new opportunities in marketing measurement and