Senior Cyber Risk Product Marketing Lead

bitsight; Boston (MA); On-site; USD 140,000 - 190,000; Full time

Job summary

Bitsight is seeking a Senior Product Marketing Manager to shape how the market understands and adopts our cyber risk intelligence solutions. This hands-on individual will lead go-to-market strategy for capabilities that identify, prioritize, and mitigate exposure across assets, cloud, third parties, and supply chain.

You will translate sophisticated security capabilities into clear customer outcomes for executive audiences and work with Product, Sales, Marketing, and Customer Success to drive

Qualifications

• 7+ years of experience in B2B product marketing, technical marketing, or related go-to-market roles.
• Meaningful experience in cybersecurity, preferably exposure management, attack-surface management, vulnerability management, threat intelligence, security operations, or third-party risk.
• Demonstrated success developing differentiated positioning, leading product launches, and enabling enterprise sales teams.

Responsibilities

• Own positioning, messaging, and go-to-market strategy for assigned solutions.
• Develop compelling narratives that connect attack-surface visibility, threat intelligence, business context, and remediation to improved cyber resilience.
• Articulate Bitsight's value across enterprise, third-party, fourth-party, and supply-chain exposure.
• Translate complex technical capabilities into clear customer outcomes for executive, risk, and technical audiences.
• Partner with Product Management to bring customer, market, and competitive insight into product strategy and roadmap decisions.
• Lead cross-functional launches from strategy and messaging through content, enablement, campaigns, and market activation.
• Create core assets including messaging frameworks, presentations, solution briefs, web content, sales plays, competitive guidance, and thought leadership.
• Equip Sales and partners with knowledge, tools, and proof points to win.
• Build deep knowledge of buyers, use cases, competitors, market trends, and AI-driven security challenges.
• Engage customers, analysts, and industry influencers to strengthen market credibility and shape category perception.
• Measure impact through adoption, pipeline, competitive performance, and revenue contribution.

Skills

B2B marketing

Cybersecurity

Go-to-market strategy

Storytelling

Executive communication

Cross-functional leadership

Strategic thinking

Job description

Bitsight is seeking a Senior Product Marketing Manager to shape how the market understands and adopts our cyber risk intelligence solutions. This hands-on individual will lead go-to-market strategy for capabilities that identify, prioritize, and mitigate exposure across assets, cloud, third parties, and supply chain.

You will translate sophisticated security capabilities into clear customer outcomes for executive audiences and work with Product, Sales, Marketing, and Customer Success to drive