Senior Product Marketing Manager, Cyber Risk & Exposure

BitSight Technologies; Boston (MA); On-site; USD 141,000 - 176,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Paid parental leave

Flexible time off

Tuition reimbursement

Equity grant

Job summary

Bitsight seeks a Senior Product Marketing Manager to shape market understanding of cyber risk intelligence solutions. This senior individual contributor will steer go-to-market for solutions covering internal and external assets, cloud, third parties, and supply chain, translating complex security capabilities into clear customer outcomes for CISOs and security teams.

You will collaborate with Product, Sales, Marketing, and Customer Success to influence strategy, drive launches, enable the

Qualifications

• 7+ years in B2B product marketing or related go-to-market role.
• Meaningful cybersecurity experience, e.g., exposure management or threat intel.
• Proven success in differentiated positioning and product launches.
• Ability to translate technical products into clear customer outcomes.
• Strong knowledge of enterprise cybersecurity buyers and workflows.
• Exceptional writing, presentation, and executive communication skills.
• Ability to influence across functions without direct authority.
• Strategic thinker comfortable both with strategy and execution.
• Curiosity about AI and its impact on security threats and product marketing.

Responsibilities

• Own positioning, messaging, and go-to-market strategy for assigned solutions.
• Develop narratives linking attack-surface visibility, threat intel, business context and remediation.
• Articulate Bitsight's value across enterprise, third- and fourth-party exposure.
• Translate complex tech into clear outcomes for executives and technical audiences.
• Partner with Product Management to feed customer/market insights into strategy and roadmap.
• Lead cross-functional launches from messaging to content, enablement, campaigns, and market activation.
• Create core assets: messaging frameworks, presentations, solution briefs, web content, sales plays, competitive guidance.
• Equip Sales and partners with knowledge, proof points, and tools to win.
• Build deep knowledge of buyers, use cases, competitors, market trends, and AI-driven security challenges.
• Engage customers, analysts, and influencers to strengthen market credibility.
• Measure impact through adoption, pipeline, competitive performance, and revenue contribution.

Job description

Bitsight seeks a Senior Product Marketing Manager to shape market understanding of cyber risk intelligence solutions. This senior individual contributor will steer go-to-market for solutions covering internal and external assets, cloud, third parties, and supply chain, translating complex security capabilities into clear customer outcomes for CISOs and security teams.

You will collaborate with Product, Sales, Marketing, and Customer Success to influence strategy, drive launches, enable the