Senior Product Marketing Manager

bitsight; Boston (MA); On-site; USD 140,000 - 190,000; Full time

Job summary

Bitsight is seeking a Senior Product Marketing Manager to shape how the market understands and adopts our cyber risk intelligence solutions. This hands-on individual will lead go-to-market strategy for capabilities that identify, prioritize, and mitigate exposure across assets, cloud, third parties, and supply chain.

You will translate sophisticated security capabilities into clear customer outcomes for executive audiences and work with Product, Sales, Marketing, and Customer Success to drive

Qualifications

• 7+ years of experience in B2B product marketing, technical marketing, or related go-to-market roles.
• Meaningful experience in cybersecurity, preferably exposure management, attack-surface management, vulnerability management, threat intelligence, security operations, or third-party risk.
• Demonstrated success developing differentiated positioning, leading product launches, and enabling enterprise sales teams.

Responsibilities

• Own positioning, messaging, and go-to-market strategy for assigned solutions.
• Develop compelling narratives that connect attack-surface visibility, threat intelligence, business context, and remediation to improved cyber resilience.
• Articulate Bitsight's value across enterprise, third-party, fourth-party, and supply-chain exposure.
• Translate complex technical capabilities into clear customer outcomes for executive, risk, and technical audiences.
• Partner with Product Management to bring customer, market, and competitive insight into product strategy and roadmap decisions.
• Lead cross-functional launches from strategy and messaging through content, enablement, campaigns, and market activation.
• Create core assets including messaging frameworks, presentations, solution briefs, web content, sales plays, competitive guidance, and thought leadership.
• Equip Sales and partners with knowledge, tools, and proof points to win.
• Build deep knowledge of buyers, use cases, competitors, market trends, and AI-driven security challenges.
• Engage customers, analysts, and industry influencers to strengthen market credibility and shape category perception.
• Measure impact through adoption, pipeline, competitive performance, and revenue contribution.

Skills

B2B marketing

Cybersecurity

Go-to-market strategy

Storytelling

Executive communication

Cross-functional leadership

Strategic thinking

Job description

Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.

Built on over a decade of technological innovation, its integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.

We invented the cyber ratings industry in 2011.

Over 3500 customers trust Bitsight

Over 600 teammates are dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, and remote

About the Role

Bitsight is seeking a Senior Product Marketing Manager to shape how the market understands and adopts our cyber risk intelligence solutions. This senior, hands‑on individual contributor will lead go‑to‑market strategy for solutions that help organizations identify, prioritize, and mitigate exposure across their extended attack surface-including internal and external assets, cloud environments, third parties, and the broader supply chain. You will translate sophisticated security capabilities and threat intelligence into clear, differentiated stories that resonate with CISOs, security operations, exposure management, and third‑party risk leaders. Working across Product, Sales, Marketing, and Customer Success, you will influence product strategy, lead launches, enable the field, and drive measurable adoption, pipeline, and growth.

Responsibilities

• Own positioning, messaging, and go-to-market strategy for assigned solutions.
• Develop compelling narratives that connect attack-surface visibility, threat intelligence, business context, and remediation to improved cyber resilience.
• Articulate Bitsight's value across enterprise, third-party, fourth-party, and supply-chain exposure.
• Translate complex technical capabilities into clear customer outcomes for executive, risk, and technical audiences.
• Partner with Product Management to bring customer, market, and competitive insight into product strategy and roadmap decisions.
• Lead cross-functional launches from strategy and messaging through content, enablement, campaigns, and market activation.
• Create core assets including messaging frameworks, presentations, solution briefs, web content, sales plays, competitive guidance, and thought leadership.
• Equip Sales and partners with the knowledge, tools, and proof points needed to win.
• Build deep knowledge of buyers, use cases, competitors, market trends, and emerging AI-driven security challenges.
• Engage customers, analysts, and industry influencers to strengthen market credibility and shape category perception.
• Measure impact through adoption, pipeline, competitive performance, and revenue contribution.

Qualifications

• 7+ years of experience in B2B product marketing, technical marketing, product management, or a related go-to-market role.
• Meaningful experience in cybersecurity, preferably exposure management, attack-surface management, vulnerability management, threat intelligence, security operations, or third-party risk.
• Demonstrated success developing differentiated positioning, leading product launches, and enabling enterprise sales teams.
• Ability to understand technical products and turn complexity into concise, compelling stories.
• Strong knowledge of enterprise cybersecurity buyers, workflows, and market dynamics.
• Exceptional writing, presentation, and executive communication skills.
• Strong cross-functional leadership with the ability to influence without direct authority.
• Strategic thinker who is equally comfortable creating the strategy and doing the work.
• Curiosity about AI and its impact on security threats, security operations, and product marketing.

Belonging & Inclusion

Bitsight is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Culture

We put our people first. Bitsight offers best in class benefits. We devote the same energy to nurturing our company's inclusive culture as we apply to serving our customers' needs. Working at Bitsight will give you the opportunity to fulfill your professional goals and expand your skills.

Open-minded

If you got to this point, we hope you're feeling excited about the job description you just read. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in Bitsight's mission and can contribute to our team in a variety of ways.

Bitsight also provides reasonable accommodations to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire a