Senior CX Strategy Lead — Retention & Loyalty

Philip Morris International U.S.; Stamford (CT); Híbrido; USD 176 000 - 220 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Bonus eligibility

Medical, dental, vision insurance

401(k) match

Wellness program

Flexible hybrid Smart Work model

Generous PTO

Resumo da oferta

Philip Morris International (PMI) is seeking a Senior Manager for CX Strategy, Retention & Loyalty in Stamford, CT. The role leads enterprise retention and loyalty across the U.S. business, driving repeat behavior and long-term consumer value through omnichannel experiences.

You will own lifecycle programs and premium partnerships, with a focus on data-driven optimization. The role collaborates with Product, Technology, Analytics, and Data Science teams to deliver measurable outcomes, overseeing

Qualificações

• Bachelor's degree in Marketing, Business, Consumer Experience, Technology, Data, or related field; advanced degree preferred.
• 10+ years in retention, loyalty, CRM, lifecycle marketing, or related areas.
• Proven success leading enterprise retention strategies with measurable results.
• Experience with analytics and AI/ML for personalization and optimization.
• Experience managing budgets, testing programs, and external partners.

Responsabilidades

• Lead enterprise retention and loyalty strategy across the U.S.
• Own lifecycle programs across onboarding, engagement, replenishment, and advocacy.
• Design and optimize loyalty programs, rewards, partnerships, offers, and benefits.
• Drive performance with KPIs, governance, and consumer insights.
• Use analytics to identify growth opportunities and investments.
• Oversee CRM, CDP, loyalty, decisioning, and analytics capabilities.

Conhecimentos

CRM

Lifecycle marketing

Data analytics

AI/ML applications

Cross-functional leadership

Regulatory compliance

Formação académica

Bachelor's degree

Advanced degree preferred

Ferramentas

CDP

Loyalty platforms

CRM platforms

A/B testing tools

Descrição da oferta de emprego

Philip Morris International (PMI) is seeking a Senior Manager for CX Strategy, Retention & Loyalty in Stamford, CT. The role leads enterprise retention and loyalty across the U.S. business, driving repeat behavior and long-term consumer value through omnichannel experiences.

You will own lifecycle programs and premium partnerships, with a focus on data-driven optimization. The role collaborates with Product, Technology, Analytics, and Data Science teams to deliver measurable outcomes, overseeing